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WOW concept As part of its consolidation and business expansion strategy, it has selected Havas Marketfull commerce company of Havas Media Groupas an ally to generate incremental business and strengthen its position as a lifestyle concept store, a pioneer in the “phygital” shopping experience in Spain.
The award, for a one-year extendable period, occurs after holding an inter-agency contest called by the brand, as reported by Havas Market in a press release today, Friday, May 26, 2023. In this new stage, Havas Market has as an objective “to continue promoting sales both in the WOW Concept Marketplace and in its physical store in Madrid, developing omnichannel strategies and using technology that allows the traceability of the results.”
WOW Concept has been committed since its opening, in March 2022, to a shopping experience phygital the union of the physical and digital channels to provide a valuable shopping experience that puts the customer at the center of the business. A space in which to interact and discover brands through unique experiences “and that revolutionizes the way of buying and living in stores”.
In this context, WOW Concept plans to open its second center in Madrid on Calle Serrano, the commercial hub of luxury shopping in the city, in the last quarter of this year, says Havas Market.
“From WOW Concept we are sure that this alliance with Havas Market will help us consolidate our vision of retail, focused on connecting with our customers by offering immersive, attractive and unique shopping experiences that connect the physical and digital world in a pioneering way. We consider each of our partners as an essential part of the company in order to continue building and improving, in order to achieve each of our business objectives. Similarly, we want to thank Making Science for their help during our launch and first year.”
Marc Schader, Chief Operations Officer of WOW Concept
“We are very happy that WOW has selected us as its new partner for the development of its digital sales channels. We share the same values of focus on business scalability, generation of phygital experiences, and omnichannel measurement. Without a doubt, this union will allow us to obtain an increase in business in the short, medium and long term for a brand as innovative and disruptive as WOW is”.
Sonia Paz, Digital & Business Transformation Officer of Havas Media Group and Managing Director of Havas Market