The European Commission and the CEO of Google, Sudar Pichai, committed themselves this Wednesday to promote a voluntary pact to regulate Artificial Intelligence (AI) among all the developers of this technology, whether they are from the European Union or from outside the EU.
Pichai met today in Brussels with the Vice President of the European Commission for the Digital Age, Margrethe Vestager, and with the European Commissioner for the Internal Market, Thierry Breton, with whom he discussed this matter.
“We need a law on artificial intelligence as soon as possible. But artificial intelligence evolves extremely quickly. So we need a law right now.” voluntary pact on universal rules for artificial intelligence,” Vestager said on his official Twitter account.
Good meeting w. @sundarpichai. we need the #AIAct as soon as possible. But AI technology evolves at extreme speed. So we need voluntary agreement on universal rules for #AI now. Already discussed at #G7 digital in Takakasi. We will follow up in the #TTC next week. no time to lose
—Margrethe Vestager (@vestager) May 24, 2023
Breton also pointed out that “we cannot afford to wait for the artificial intelligence regulations” that are being negotiated in Brussels “to begin to be applied.”
The European institutions are currently negotiating a law to regulate artificial intelligence – the first of its kind in the world – and should the talks conclude this year, it would not start to be applied until 2026.
The commitment between Brussels and the technology company to promote a voluntary agreement to regulate artificial intelligence comes in the middle of a debate on the need to rethink the use of this technology for avoid possible risks.
Breton and Pichai also discussed the two laws recently approved by the European Union to regulate big techthe digital services law and the digital markets law.
The first forces them to transparently explain how they design the algorithms that determine the content that users see on the Internet, and the second forces companies to meet a series of requirements to alleviate the problems of free competition suffered by the sector. .
In this sense, Breton appreciated the “commitment” shown by Pichai to “accelerate” the fight against disinformation in view of the elections to be held in the EU countries.
The Google CEO is also scheduled to meet today with Vice President for Values and Transparency, Vera Jourová, and Vice President for European Lifestyle, Margaritis Schinas.

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