Like a bad toothache, Trump is back. Those responsible for Twitter, Facebook and YouTube have considered that the fact that the former US president used his accounts to encourage a coup in the name of unproven electoral fraud, as happened in January 2021, is no longer a sufficient reason to keep him off the board for longer. Hairs to the sea “I’m back,” Trump declared through posts on his rehabilitated Facebook, Instagram and YouTube channels. What he returns is not only an incendiary way of being in politics and conquering power, but the rehabilitation of the road map to achieve it, fully legitimized. A whole message for the ultra parish, the satraps of the world or for unscrupulous parties and candidates: they now have a place to look at each other and continue copying without shame.
Trump’s return has been celebrated on Twitter with some shovelfuls of misinformation, how could it be otherwise. More than half a million views and thousands of shares already accumulate the tweet that shows the images of the supposed march that a crowd of supporters staged last weekend in front of Trump Tower in New York, after the former president’s announcement of the imminent arrest of him The video, which came from TikTok, has also reached France, where it has been seen by thousands of people. However, this demonstration in support of Trump did not take place last weekend: it was about some images from October 2020 that someone circulated to pass them off as current and convey the idea of a growing popular mobilization in favor of the former president. .
???????? | LAST MINUTE Donald Trump supporters close the streets in front of Trump Tower in NY The police deploy 700 riot police, before the possible announcement of Trump’s arrest. What do you think about this? pic.twitter.com/yrRMD9XKFR
— Eduardo Menoni (@eduardomenoni) March 20, 2023
The Twitter of 2023 is an Eden for those who, like Trump, play in the field of disinformation. As if the lack of content moderation teams were not already a major problem, the generalization in the use of artificial intelligence is now added. Journalist Emilio Domenech, @nanisimo, shared a photograph a few days ago in which Trump, head down, was led by two agents to a police vehicle. A surprisingly realistic sequence, but it was assembled with the help of a computer. As Domenech warns from his Twitter, we are going to have to start taking great care of the images with which we inform ourselves. Generative artificial intelligences only need to perfect a few fringes before meeting all the requirements so that it is impossible to distinguish their creations from reality.”
???? We are going to have to start taking great care of the images with which we inform ourselves. Generative artificial intelligences only need to perfect a few fringes before meeting all the requirements so that it is impossible to distinguish their creations from reality. https://t.co/8Yj0hPCEKb
— Emilio Doménech (@Nanisimo) March 19, 2023
Despite the pull of Twitter, Trump’s return to power is already taking place on the networks of Meta, Facebook and Instagram, world leaders in users and endowed with an advertising tool capable of segmenting messages by public like no other. According to the Facebook archiveSince 2018, Trump teams have spent $110 million on paid political messages on these platforms for their campaigns. Currently, an organization related to the president, The Proud Patriots, appears in the top 20 of the companies and organizations in the United States that are investing the most money to spread political propaganda on Facebook and Instagram. Fundraising began with a varied merchandising which includes T-shirts with drawings of an assault rifle and a warning to Biden: “hell no joe”. The flagship product is the small articulated doll that reproduces the Trump version of Terminator. trumpinator move the ringleader from one side to the other as El Fary did on the dashboards of Spanish cars. But this one is less fun.
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