The Mexico City (CDMX) will again be the venue for the eleventh edition of the PropTech Latam Summitwhose purpose is to intertwine and update entrepreneurs, developers, builders, brokers, promoters, technology providers, investors, real estate funds, among other players in the real estate business.
For andrea rodriguezorganizer of the event that will take place from June 5 to 9, 2023, the mission is to transform and turn Latin America into a great digital platform for Real Estate, bringing together key players within the region’s ecosystem, in an experience that started in 2018in Santiago de Chileand that to this day has 15 events held.
In last year’s edition, also in CDMX, there were more than 70 speakerssurpassing the 60 conferencesthe presentation of more than 40 technological solutionswith the assistance of an audience from 15 nations, and for this year they hope to double these numbers.
Doing a bit of PropTech history, ruben frattini, co-founder of the PropTech Latam Summit, recalled that it is a movement that began 40 years ago, with the first AutoCAD, which caused a revolution by digitizing plans. In the first decade of this century, at MIT (Massachusetts Institute of Technology) considered that the technology had to be applied more deeply in the real estate business”.
For Frattini, there are three basic aspects of PropTech:
- contextual technology. Virtual reality, VR, and augmented reality, AR, and e indoor mapping, “contextual” PropTech applications that have driven specific scenarios. For example, VR/AR solutions are often applied for property showings or commercial purposes. The arrival of the metaverse and immersive experiences will mark the future through virtual reality.
- ubiquitous technology. Cloud computing, Big Data, Artificial Intelligence and Machine Learning form a “ubiquitous” group –present everywhere at the same time– that has taken the lead in transforming the real estate business. These technologies have a wide range of application scenarios and relatively mature solutions.
- Technology as a digital path. Technology and the real estate sector are increasingly converging. Companies that are ready to take on digital transformation will be at the forefront of organizations in the sector, including PropTech startups, CRM and management tools, real estate portals, rental platforms and crownfounding.
Frattini commented that the construction sustainable (ESG, environmental, social and good governance criteria) is already part of the regulations of certain european investment fundswho are beginning to invest only in works with sustainability standards, low carbon footprint and environmental impact, and that is where PropTech comes into action, covering various aspects of buildings.
This is from its planning to construction, including the use of sustainable materials, in addition to the application of the IoT (internet of things), to create smart buildings and have greater visibility into maintenance to detect potential problems and risks in your systems.
Finally, he commented that the use of big data and smartdata They have begun to transform the construction industry to improve process efficiency, monitoring of works and progress, in addition to making costs more efficient, by having information to expedite procedures, such as transporting materials and speeding up procedures during construction.
