With a wide portfolio of devices that adjust to the needs and style of Tolimenses, Samsung is the preferred brand and leader in sales.
The rise of streaming platforms has increased the viewing of movies or series, which has led users to look for Smart TVs with the highest technology. The portfolio of Samsung televisions and screens offers the best image and sound quality, meeting the needs of all users.
In the department of Tolima, users, in addition to looking for the best image quality, with vibrant colors and immersive images, also seek to benefit from multiple features of a Smart TV.
According to market research, during 2022 Samsung registered a market share of 32.68% in the center of the country (Tolima, Huila, Quindío, Risaralda, Caldas) and in Colombia of 35.02%. These data confirm the leadership in the sector for the eighth consecutive year and number one in the world television market for the seventeenth consecutive year.
Ibaguereños are characterized by their preference to acquire TVs that guarantee high image and sound quality; innovative designs, as well as a fluid Smart platform with a variety of entertainment apps. Internal studies carried out by Samsung show that in this area of the country 44% of those surveyed express their interest in wanting to purchase a Samsung audio and video product; in turn, 44% prefer the brand, over other options.
Televisions and screens for the inhabitants of Tolima
The products that the inhabitants of the musical capital of Colombia have been most interested in are Smart TVs with QLED image and Crystal UHD 4K, Smart TVs that guarantee a high-quality image and sound experience, representing a participation of more than 90%. of sales in the region.
In turn, at the end of last year, there was also an increase in the sale of Neo QLED TVs, and the Lifestyle line, highlighting The Frame television, which affirms that differential products are well received by Ibaguereños.
Beyond the best resolution
Thinking about the needs and spaces of the Tolima home, Samsung has a robust portfolio of Lifestyle TVs and screens that satisfy all tastes and complement the decoration thanks to their differential designs.
Products such as the Neo QLED 8K and 4K are ideal for sunny days in Tolima, as they are characterized by the use of thousands of small LED lights to illuminate the screen and offer the highest image quality no matter how illuminated the space is. What offers a better management of brightness and contrast of the screen.
These TVs include a higher image resolution and refresh rate for a better viewing experience and with greater image quality processing capacity, so Neo QLED televisions are ideal for Tolimenses to enjoy their favorite content (movies , sports and video games) in high definition.
Available in large inches, Samsung’s Neo QLED models are ideal for taking your entertainment experience to the next level. According to internal research, one of the top reasons to buy a new TV is the larger screen offerings.
Television, a decorative object
For those who enjoy technology and design, Samsung’s Lifestyle Screens category includes TVs and projectors with designs and features that blend seamlessly into any space. These products, in addition to integrating Smart functions, become an element of decoration in the home.
With The Frame, the people of Tolima will benefit from a customizable TV with different magnetic frames in different shades, which adapt to any decorative style. In addition, it has an art function that allows you to display more than 1,700 works, photos or designs on the screen when you are not watching television. This will be a painting that will beautify any space and will stop being a simple black box.
In turn, for those who enjoy taking entertainment on their walks around the apartment, The Freestyle is a Smart projector that, thanks to its compact design and light weight, is ideal, as it is portable and allows projection on any surface. This Lifestyle category is complemented by The Terrace, a TV designed for outdoors, so placing the TV on the farm or next to the pool will be possible, thanks to its resistance to water and image quality in any light condition, as well entertainment will be anywhere.
The Premiere, for its part, is a short-throw projector that will be responsible for bringing the cinema experience to all Ibaguereño homes with a projection of up to 120”.
It is important to mention that the new Samsung video products offer Wi-Fi connectivity, integrated voice assistants and options for online content transmission, so that homes in the capital of the Tolima department increasingly simplify their use.