TikTok works on a “chatbot” that can answer questions and hold conversations with users of the app, which is currently undergoing internal testing.
Since the global expansion of ChatGPT, the “chatbot” that uses generative artificial intelligence (AI) technology developed by OpenAI, several technology companies have opted for this type of tool. Among them Google with Bard or Microsoft with Copilot.
ByteDance-owned Chinese platform TikTok is also working on “new ways to power search and discovery” on the platform, a company representative confirmed to Bloomberg.
Specifically, it is immersed in the preparation of Tako, an experimental “chatbot” that “can answer questions and have conversations” with users, according to screenshots of the application recovered by Bloomberg.
At the moment, this tool is only available to a small group of company employees, as stated by Watchful analyst Daniel Buchuk, a company that tracks development tests.
This tool, which would only be available to users over the age of 18, collects all types of information entered by users and shares it with anonymous “third party service providers” to provide answers to your questions.
Despite the fact that Tako registers this information, Bloomberg reports that users can choose to delete their data, although initially they are informed not to offer personal data to the “chatbot”, much less trust this tool to obtain advice from any guy. “Tako’s comments are generated by AI and may not be true or accurate,” analyst Watchful noted.
Because the platform is still in the testing phase, TikTok hopes that this solution will allow it to obtain “increasingly accurate data to deliver personalized” and individualized content, with the aim of “revolutionizing the way people” make use of the platform.