Recent sales reports claim that Nvidia’s RTX 4060 Ti graphics card that just hit the market is not being positive at all. And it would not be very good news, because it was one of NVIDIA’s biggest bets to recover its position in the mid-range of gamers.
According to one report, consumer interest in the card is “apparently null“. Many retailers expect absolutely poor sales of this graphics card, and it would not be unusual for them to be marked down in order to keep AMD from selling.
NVIDIA would not be selling just the RTX 4060 Ti
The news comes from hardware YouTuber “Moore’s Law is Dead”, who claims to have good sources in the industry. According to his latest video, Nvidia’s mid-range GPU could be in serious trouble at the sales level.
The YouTuber spoke to various sources at various retailers in both the United States and Europe. In both territories, it does not seem that there has been much expectation for this card. On behalf of Micro Center, he affirms that “consumer interest in the RTX 4060 Ti was nil“. This made the retailer decided not to open stores early, since, unlike with the rest of the launches of Nvidia graphics cards; I didn’t expect fans to queue up in the street to get hold of the new card.
In addition, Micro Center would only have asked “a handful of cards for each store“. The source claims that some stores could have trouble selling a single RTX 4060 Ti. In Japan there would also have been enormous disinterest, where VideoCardz points out that only one person showed up to buy an RTX 4060 Ti at retailer Dospara Akihabara on release day.
Is it possible that it is because the characteristics do not compensate? There are still many people who have not been able to update their graphics, due to the low units of the RTX 3000 generation, and according to the requirements that are being published, the 8 GB of VRAM does not even guarantee going safely to 1080p at 60 FPS in games, it could have been a huge discourager for sales.
Fountain: Digital Trends