Twitter wanted to remove its old company logo from its offices… but the police prevented it.
A few hours after making Twitter’s name and brand change effective, Elon Musk ordered also carry out the change of the logo located in the central offices of the company, located in the city of San Francisco. Several workers began to remove the old (and mythical) logo of the company from the building’s façade… until the police arrived and decided to stop the process.
was the photographer Justin Sullivan in charge of immortalizing the moment in what the police prevented the workers from continuing removing the old Twitter logo from the company’s headquarters. In the pictures, you can see how the process was stopped shortly after starting. Now, in the offices of “X” it reads “er”, but the mythical blue bird It is still present at the top of the façade.
The police say it was a misunderstanding.
Various local media they echoed the moment attempting to remove the old Twitter logo, around 12:45 PM San Francisco time. About five minutes later, San Francisco police showed up in the area to stop the process. According to one of the police officers, Twitter had a work order to be able to proceed with the removal of the poster, but the company did not notify the security personnel or the owner of the building. Therefore, it was decided To call the police because of the confusion.
— Wayne Sutton (@waynesutton) July 24, 2023
After investigating the facts, the police determined that no crime had been committedand that the incident was not a matter requiring police action.
As if the situation weren’t already chaotic enough, several witnesses on the scene claimed that an autonomous car from the Cruise company fleet (those that are causing so many problems in the city) got stuck in the middle of a pedestrian crossing due to the presence of tow truck and police cars.
Right now, the facade of Twitter still does not show the new logo of the company, and it is unclear if all of the company’s old sign has been removed. We will update this article as soon as we have news about it.