The impact of artificial intelligence on searches Will it be a threat to Google?

The impact of artificial intelligence on searches Will it be a threat to Google?

From voice recognition in digital devices to automating tasks at home, new technologies have invaded our daily lives at almost imperceptible rates. Far from what the fictional movies predicted, AI not only came to revolutionize these devices, but could change our relationship with them forever.

With the constant advancement of technology, artificial intelligence (AI) has become a tool more and more present in our lives. From voice recognition in virtual assistants to home and office task automationAI has proven to be useful in a wide variety of arenas.

Some experts have even suggested that artificial intelligence will eventually replace the need to search for information on Google, and this has generated concern among SEO professionals and the website owners.

Is this really possible? Could artificial intelligence completely replace Google as search engine? To answer this question, it is important to consider current technology and how it is being used.

As it stands today, AI platforms like ChatGPT are support tools for online searches. Unlike Google, which focuses on index content and provide the results most relevant, the AI uses advanced natural language processing algorithms to understand the questions that users ask and provide accurate answers.

A digital revolution in progress

Tech experts predict a revolution in our way of searching for content. Bill Gates recently claimed that AI it will mean a before and after in the world, predicting that it will destroy the great hierarchs that the network has today. Gates stated that the great challenge today is the development of an AI system that absorbs all Internet traffic. if this materializes It would mean the end of search engines like Google.

In this sense, it is not surprising that the most popular search engine in the world is also exploring ways to incorporate AI into your platform. In the midst of the alert that caused the irruption of the GPT chat on the stage, Google presented Barda conversational AI tool that can be added to the search engine to boost responses without limit, unlike the chatGPT that has records until 2021.

But Google is not the only one to take this evolutionary step, Bing implemented an integration with ChatGPTwhile Amazon is working on the development of a new system that will have the purpose of helping the user to find products that satisfy their needs.

Among the search engines, today Bing has the advantage in the early implementation with the content that it provides with linked sources, but without a doubt the expectation is great for what Google is preparing, which began to promote a search supercharged with generative AI that can already be tested in the US

Is the end of Google near?

According to Christopher GomezSEO Director of the Austral SEO Agencya specialist in web positioning at Google, beyond the fact that artificial intelligence platforms like ChatGPT replace a search engine like Google, it is most likely that there is a symbiosis between AI and search engineas Bing is doing.

In his opinion this will make the much more precise and intelligent search with respect to what the user is looking for. “The future challenge will be who achieves combine it in the best way, to deliver the best experience”, he sentenced.

For his part, Diego LeivaCEO of the same positioning agency, believes that AI is not a threat to SEO and that Google will remain the leading search engine with the new implementations that are on the doorstep. “AI is one more tool to improve the accuracy of the results, but does not replace the importance of quality content and optimization of the websites”, explains Leiva.

Both experts agree that artificial intelligence has great potential for change the way you search online. Therefore, it is important to continue monitoring the development of artificial intelligences, their Search engine implementations and their potential impact in web positioning, to evaluate the adjustments that are necessary in digital marketing strategies.

Innovation and quality: The next challenge

Today, AI platforms they use technology that is far from perfect and still has limitations. In some cases, you can provide inaccurate or incomplete answerswhich can negatively affect the user experience.

However, browser implementations may change the landscape in the future, providing a new experience that changes our way of interacting with the Web.

In the future it will be essential continue generating quality contentwith a good marketing strategy, that can be used by AI as a source of information in its responses, as we see today in Bing, which responds directly to Internet users’ queries using data it collects from the network.