The Home Depot strengthens its strategy of retail interconnected through an alliance with Cornershop by Uber to arrive in 60 minutes (or less) to the door of its clients’ homes in Mexico.
“At The Home Depot we want each of our customers to live the best personalized experience regardless of the channel they use to purchase their products and carry out their projects at home. In addition, we want you to receive your items in the shortest possible time. For this reason, we collaborate with Cornershop by Uber and thus be one click away from transforming their homes at any time,” said Érika Díaz, Vice President of Marketing, Online Sales and Special Services at The Home Depot Mexico.
Cornershop is a technology platform designed for consumers to browse and purchase products from local supermarkets, independent grocery stores, and local specialty stores for on-the-spot or scheduled delivery in as little as 60 minutes. In the “Home and Decoration” section, users can access The Home Depot with more than 9,000 products available such as plants, organization, painting, cleaning, tools, plumbing, lighting, among others.
This strategic alliance aims to respond to the need of customers to receive their products in record times; It has been extended to different cities in Mexico such as: Aguascalientes, Cancún, Chihuahua, Mexico City, Ciudad Juárez, Cuernavaca, Guadalajara, Hermosillo, León, Mérida, Morelia, Puebla, Querétaro, San Luis Potosí, Toluca and Tijuana.
In addition, through The Home Depot’s digital tools, carrying out home improvement projects becomes simple, affordable and fun:
- Material Calculatorto know how much material will be needed and not spend more.
- look shopfor those who seek inspiration and the ease of acquiring the complete project.
- online tutorialsto know the step by step to do the remodeling yourself.
- Augmented realityto find out how the product will look in space by scanning the QR.
- product locatorwhich indicates in which aisle the product is located in each store
- installation servicefor those who seek the help of trained experts
- Purchase onlineso that they can acquire what they need where and when they want.
With actions like this, The Home Depot strengthens its omnichannel strategy, making it the leading store in the segment of home improvement products.
