Google Marketing Live It is the annual event in which Google presents the latest news related to its Google Ads and Commerce products. In the last edition, the main focus was placed on the Artificial Intelligence (AI) and how its advances are transforming the field of marketing. Through AI, Google seeks to provide companies with powerful tools to make informed decisions, solve problems and enhance their creativity. Next, some of the AI tools that Google presented during the event.
What’s new in Ads chat
Google introduced a new conversational experience within Google Ads, designed to simplify campaign creation and optimize search ads. With the help of Google’s AI, Businesses can add a landing page to their website and the AI will automatically generate keywords, titles, descriptions, images, and other relevant assets for the campaign.. Additionally, users will be able to interact with Google Ads AI to solicit ideas and suggestions.
Creativity at Performance Max
Google incorporated generative AI into Max Performance, making it easy to create custom, scalable assets with just a few clicks. By providing a website, Google AI will learn about the brand and automatically generate a campaign with text and other relevant assets.
New ad experiences
google announced the arrival of new generative AI capabilities to the Seeker, which will improve the search experience for users and connect people with their interests on the web, including relevant businesses. These new generative search experiences can be found in Search Labs, where users will be able to experiment with integrated Search and Shop ads directly in Instant and Conversational mode, powered by AI technology.
AI with a focus on privacy
Google understands the importance of user privacy and is working on solutions to preserve it. As third-party cookies are removed from Chrome in 2024, ad teams are testing new privacy-preserving signals in the Privacy Sandbox. These signals will allow advertisers to reach relevant customers and measure results without compromising users’ privacy.
Connect SMEs with online buyers
New tools will make your life easier.
google launched product studio, a tool that uses generative AI to help businesses create unique and custom product images for free. Product Studio allows you to add custom product scenes, remove distracting backgrounds, and increase image resolution. With this solution, SMEs will be able to maximize the value of their existing images and attract more online buyers.
Increased appearance in the Finder
With Merchant Center Next, A stripped-down version of the Merchant Center platform, Google seeks to make it easier for smaller merchants to start and grow. Previously, merchants had to manually add their products, prices, images, and descriptions, but now Merchant Center Next Auto-populates the product feed using information pulled from the merchant’s website. In addition, merchants will be able to access performance reports in a dedicated tab, allowing them to see their top sellers, the businesses that show up next to theirs, and shopper engagement with their local business on Finder and Maps.
