The fifth edition of the Fluor Marketing Congress opened this Thursday with the participation of more than 500 face-to-face participants, in addition to those attending the broadcast on streaming on the congress website and on the Twitch platform. The main themes of this edition are the artificial intelligence in marketing and the rise of online audio (music, podcasts, radios, etc.). The event adds a total of 10 conferences, 4 round tables and 4 practical workshops.
The first of the conferences was given by Alejandra Chacón, Director of Strategy at Havas Media, who opened the day on Thursday at the Teatro Afundación in Pontevedra. Sara Vega, Marketing Director of Fnac, It has been the other highlight of the day and he has talked about personal branding and branding.
On the other hand, round tables were also held on the rise of new information technologies streamingor the rise of podcasts and the proliferation of video consumption platforms such as TikTok or Twich.
The congress is organized by the Galician Communication Cluster, which unites companies and professionals in marketing, communication, designers, creatives, advertising agencies, media, digital marketing, printers, etc. A technical committee made up of more than 20 professionals and companies of the sector collaborated throughout the year in the organization, which is why Flúor represents a collective project of the entire Galician communication sector.
The main sponsor of the Congress continues to be the Department of Economic Promotion of the Council of Pontevedraa city that has hosted the face-to-face version since its inception in 2019. Also, as an event that brings together an entire Galician sector, it has the prominent sponsorship of the Ministry of Employment and Equality of the Xunta de Galicia, Abanca and Recados Carmen. They are also protagonists with their sponsorship Avante Evolumedia, the Diputación de Pontevedra, the Social Council of the University of Vigo, Redegal and Dinahosting
