The future Autonomous Law on Equality, which will place Galicia at the forefront of a new labor culture, dedicates an entire chapter to gender equality and digitization to respond to the advances and technological transformation that the labor market is undergoing.
This was highlighted today by the Minister of Employment and Equality Promotion, María Jesús Lorenzana, at the closing of the V Digital Marketing – Fluoride Congress, organized by the Galician Communication Cluster in Pontevedra, and which brought together dozens of professionals for two days and experts to offer fresh insights and perspectives on digital advertising, social media, or marketing equality. Lorenzana valued the new legal text that will regulate corporate social sustainability for the first time in a community to create egalitarian, equitable and inclusive environments.
The draft of the Law, which was approved a week ago by the Consello da Xunta, and which will now enter Parliament, also reinforces the protection of women against sexist content disseminated through information technologies and communication that involves illegitimate interference with the fundamental right to personal or family privacy or the image of women.
Lorenzana also highlighted that another of the Department’s initiatives, the Entrepreneurship and Employment Support Center Network, which is being deployed throughout Galicia, offers different advisory services to all types of entrepreneurs, such as setting up marketing plans are underway, in the words of the department, very necessary for projects and products to reach people. Currently, Galicia has 8 active poles of the 15 that will make up the entire Network. In Pontevedra, the Pontevedra Norte-Rías Baixas pole, located in Silleda, is underway.
Finally, the Minister thanked the Flúor Congress for its contribution to spreading, disseminating and consolidating the new corporate social culture that will consolidate “a Galicia at the forefront” in this area.