The study Digital B2B Outlook 2023 prepared by the marketplace Alibaba.com together with DHL, reveals the key trends in B2B digital export: it is “participation in international export trade using digital sales channels”, as the report itself explains.
The contribution of SMEs to both employment and GDP is one of the aspects to be highlighted by this study. Small and medium-sized enterprises provide more than 70% of jobs worldwide and contribute to approximately 50-60% of global GDP. The report shows the relationship between the behavior of SMEs and the penetration rate of electronic commerce. Thus, where the percentage of this last indicator is higher, its survival rate is seven percentage points above the average.
Another point that Alibaba and DHL wanted to highlight is the use of omnichannel. In fact, 83% of Spanish leaders point out that omnichannel offers more successful ways to achieve objectives than traditional sales methods. In addition, the digitization of suppliers, highlights the study, is increasingly important because forecasts suggest that B2B buyers will progressively place more orders on-line: in Spain it is expected that by 2026 the percentage of billing of B2B companies through digital platforms will reach 25.3%.
Lastly, the seven trends in digital export in 2023 that the study highlights are:
The digital migration: 70% of companies surveyed by Alibaba and DHL said they had made investments in digital technologies after suffering the impact of the pandemic.
digital marketing: in order to get hold of part of the interactions that occur on the internet (93% occur through search engines), investment in digital marketing is vital.
Data Lead: the precision of business strategies can be much greater if good data management is taken into account when developing them.
Personalization: Customers expect that, based on their searches and subsequent purchases, the brand knows how to identify their tastes and be heard. Hence the importance of making good use of the information provided by the user to personalize the services or products offered.
Internet connection time: the connection average has fallen since 2021, but although it is not significant, it may be an indicator that it has reached a maximum peak in the time of people who are using the Internet at that moment.
Video: is a positive alternative. Both long and short videos, especially for B2B buyers, due to their ability to connect with audiences due to the attractiveness of the format to reach users.
real time messaging: In addition to fast service, real-time messaging is another growing preference for B2B exports.
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