There is no doubt that technology has always been hand in hand with the tourism industry. In fact, we could consider that they are a perfect couple. For what is known as the Internet of Things, it is a technology that can provide essential innovations for this sector. It is considered “the greatest transformation factor in the personalization of the customer experience,” the Hotel Technology Institute (ITH) says in a publication.
On the other hand, a recent study by Google Travel highlights that the new technologies in Tourism make it possible to plan the entire trip online, with 74% of travelers using it, while only 13% do so through agencies. travel.
According to Ostelea, Tourist Management School of Spain, “new technologies make it possible to improve processes, services and customer relations”, in addition to simplifying them and making them easier and more accessible. However, “the use of these tools supposes a business model transformation that is sought, respond to the new demands of a traveler, enrich the experiences, make them more interactive”, among other points. It also states that “the role of human personnel within tourism companies should be jointly to make it work, considering the collaboration of specialized providers to innovate in more streamlined digital models”.
It is worth considering that, regardless of having training in tourism, with knowledge that allows skills to develop cultural, nature or health tourism projects, management advice and guidance in the administrative processes of the sector, among others. Other additional ones that work to offer more competitive products and services, optimize resources, and enhance the work carried out in said sector. That is why on this occasion we have a list of essential technologies that any tourism student should consider, since they are the ones that have changed this sector.
Internet of Things (IoT)
The IEBS digital business school (the Business School of Innovation and Entrepreneurs) indicates that the IoT is one of the most important points to consider. Through this, it is possible to incorporate sensors into physical and control objects, as well as data management through specialized software in order to personalize the customer experience.
Artificial intelligence
The IEBS itself highlights that Artificial Intelligence and Machine Learning as an opportunity to attract customers, grow the tourism business and improve experiences. Both AI and chatbots allow them to collect valuable information that is used in their favor, since additional information on trips, tips, ideas, places and more can be obtained.
voice assistant
Who has not used or at least experienced what Alexa or Siri sounds like? Currently, something similar exists in tourism rest spaces, especially in hotels, where it is currently possible to have assistants with artificial intelligence. Like Watson Assistant (created by IBM), which supports the creation of personalized and interactive experiences for customers.
The mobile
Today, the mobile is a great protagonist for almost everything we do in all aspects of our daily lives, so it is no less important when traveling, since through it it is possible to find places, buy tickets, and much more; reason why all the services and communication of the tourism sector should consider the implementation and use of this technology by sending messages instantly to provide immediate information.
Augmented reality
Imagine having the opportunity to see in detail each service offered as a travel experience. Surely everyone would be impressed with this information that becomes a stimulus to attend a particular point.
There is no doubt that this augmented reality opens up many possibilities for customers to have greater taste, passion and even the illusion of visiting those places they know through this technology.
big data
Technology that definitely cannot be missing from this list, since through it it is possible to segment campaigns that guarantee the success, improvement and profitability of the sector, as well as comparative analysis of databases to determine the target, expenses, among other evaluations,
blockchain
Despite the fact that it is a point that is mostly implemented in the finance sector, it is technology that can transform this industry since, with it, it could be possible to identify travelers, travel validity, opinions, payment control, among many others.
There is no way to have more preparation, and have valuable information for the sector in which you can work, since, by knowing this type of technology in more detail, you could stand out among many others.
