This May 29 starts the new edition of the hot sale, one of the largest discount campaigns nationwide, and undoubtedly a period of buying and selling opportunities among Mexicans. To gain an in-depth understanding of consumer trends in this tenth edition, Taboola, an international advertising technology company, conducted an analysis of sales forecasts. most popular searches prior to Hot Sale 2023.
In the report, we discovered that some shopping categories, such as technology, will be more popular than others, indicating a clear change in the expectations of Mexicans in this next edition.
These are the most popular searches this Hot Sale 2023
As every year, prior to the start of the hot sale, users browse the Internet to anticipate and observe the behavior of the products they want, because they will want to be the first to take advantage of them and buy them before they run out. That said, the 10 search categories The most popular are the following:
- Technology and computing: +1.4 billion page views
- Arts and entertainment: +310 million page views
- Food and drinks: +172 million page views
- Finance: +156 million page views
- Sports: +87 million page views
- Health: +57 million page views
- Travel: +50 million page views
- Cars: +39 million page views
- Fashion: +37 million page views
- Pets: +33 million page views
This is how the Mexican consumer will buy this edition
According to the recent AMVO report, consumers disclosed some of the Principal reasons for which they will buy during this discount season. First, they highlighted as the main reason being able to find more promotions and discounts on the internet (61%), followed by having access to better facilities or payment solutions (55%) and finally saving time (54%).
Likewise, the Mexican consumer of this edition begins to be more inclined to carry out planned purchasessince their research prior to discount seasons increased by 21% compared to 2019. In addition to this, the multi-category sites (Amazon, Mercado Libre, Linio, among others) are the main source of consultation for Mexican consumers (64%), followed by the official Hot Sale site, which shows a preference of 55%.
And that’s not all, since it is expected that purchases in this edition will appeal to omnichannel, given that 48% of users will webroom, while another 36% will showroom.
Other trends to watch this year
Likewise, we can observe that the most frequent online payment method will be the Credit cards, since 8 out of 10 consumers intend to do it this way. On the other hand, 36% will make their transactions through debit cards, and another 30% through departmental cards.
Regarding users who are not yet banked, the report showed that this season of discounts it will be ideal to support them through methodologies such as BNPL (Buy Now Pay Later), of which 7 out of 10 are familiar, although 4 of them Haven’t used it yet.
Another important aspect that stands out from the study is the preference among users for receiving their products at the door of their homes, while the 89% prefer home delivery.
Image: Freepik
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