Taboolathe world leader in driving recommendations for the open web, recently announced a new agreement with TelevisaUnivisionthe leading Spanish-language content and media company, to drive recommendations across the digital properties of its top-rated broadcast network, Univision, and its leading sports network TUDN.
Adam SingoldaCEO and founder of Taboola, noted in a press release:
TelevisaUnivision has a massive audience across multiple platforms, including television, digital, broadcast and audio, proving that they are the ultimate destination for Spanish-speaking consumers. We are pleased to have been chosen as your new referral partner.
According to the press release, following the agreement reached, the digital properties of Univision and TUDN will incorporate ‘Taboola Feed’, a seamless feed that provides readers with personalized content, including video, organic and sponsored options, for a more engaging experience. .
“We are delighted to partner with Taboola and leverage their insights to help improve our newsroom offerings to better serve our global audience,” said Juan Convers, TelevisaUnivision’s senior vice president of digital content and editorial operations.
For their part, Univision and TUDN digital properties will also adopt additional Taboola offerings, including Taboola Newsroom, a technology offering that uses advanced artificial intelligence and reader signals from more than 500 million daily active users.
According to Taboola, Newsroom will help TelevisaUnivision better understand its audiences, learn about its most engaged articles, and perform A/B tests for headlines.
“They are taking a holistic approach to growth, implementing tools that can help give their audience more of what matters to them, future-proofing for success. We are excited to empower their digital properties through our offerings, which include Feed and Newsroom,” said Singolda.
New week—new partnership! We’re excited to welcome @TeleUniComms to the Taboola family! https://t.co/DM8SoXS9MK
— Taboola (@taboola) May 22, 2023
Taboola is a digital platform that powers recommendations for the open web, helping people discover things they might like.
The company’s technology, powered by artificial intelligence, is used by digital properties, including websites, devices and mobile apps, to drive monetization and user engagement.
Taboola has long-term partnerships with some of the world’s leading digital properties, including CNBC, BBC, NBC News, Business Insider, The Independent and El Mundo.
“Taboola has a keen understanding of what matters most to global readers, and as the Hispanic segment continues to grow and evolve rapidly, we are confident that this partnership will help us continue to deliver the content and topics that have won us over. their confidence as their reference source for news in Spanish”, highlighted Convers.