snow tourism faces great challenges and opportunities in terms of digitization. This was stated by the representatives of the main Spanish ski resorts in a conference held in Valencia, organized by ADESTIC, Turisme Comunitat Valenciana and Doblemente, a technology company specializing in the tourism sector.
The speakers have agreed that 360º sustainability, which covers environmental, social and economic aspects, is the only way to guarantee the future of ski tourism. Also have highlighted the positive impact that this type of tourism has in the destinations where the stations are located, generating employment and wealth. According to what they have affirmed, for every euro that is invested in skiing, eight revert directly to the territory.
ski resorts commitment to digitization and innovationtaking advantage of the advantages offered by artificial intelligence
In addition, the ski resorts have highlighted the importance of offering a unique experience to visitors, based on enjoying the mountains, the snow and the feeling of freedom. To do this, they have pointed out that technology must always be at the service of people, both customers and employees. In this sense, they have underlined the need to train human teams in the new digital tools and to enhance human intelligence behind artificial intelligence.
Alliances with OTAs
On the other hand, the conference included a round table dedicated to alliances between online travel agencies (OTAs) and ski resorts, in which the role that operators should play before an increasingly disintermediated market. The participants have agreed that specialization and increased added value are key to differentiating themselves and attracting customers.
The sector calls for greater communication and data sharing between the parties to improve the analysis and anticipation of traveler trends
The day was closed by the president of ADESTIC, Santiago Sanus, and the director of Tourist Intelligence of Turisme Comunitat Valenciana, Mario Villar, who reiterated the importance of bringing together the different agents of the sector to share synergies and know the needs and progress in technological matters by all SMEs in the tourism industry.
5 things that AI can do for snow tourism
- Optimize the production and consumption of snow.
- Reduce queues.
- Improve safety on the slopes.
- Build customer loyalty by customizing offers and services.
- Reduce carbon footprint by using renewable energy.
More information related to snow tourism:
– Sierra Nevada exceeds one million users and €41 M this winter
– The ski resorts of the French Pyrenees invest €68 million
– A ski resort in the Pyrenees closes for not being able to produce snow
– The ski resorts open the slopes by looking at the electricity meter
