The United States to date seems to have been getting away from Netflix’s controversial move and its end of shared accounts. However and now yes, this comes to an end.
Long live shared passwords on netflix —it was nice while it lasted— since various American media reported his arrival in the United States.
The company of streaming set a timeline to start charging subscribers for sharing passwords. After testing account sharing fees in Latin America last year, Netflix rolled out its new policy in February in 4 countries, including Canada and Spain.
Until then it can be said that some users have lived in a grace period, but Now it does come to an end with its implementation in the United States.
It has been completely unknown how much such an account would cost to add an “additional member” in the US. Adding an additional household to a Canadian account costs an additional $7.99 per month and in Spain it is €5.99, so it was expected to be in between. Now it is confirmed that it will finally be 8 dollars a month.
Shared accounts on Netflix are officially dead
The big surprise for everyone is that Netflix continues to insist —and basically demonstrate— that until now hasn’t seen a huge exodus of users angry about the changes and has instead reported subscriber growth in certain markets.
For example, rather than the advent of paid sharing hurting business, Netflix has seen its subscriber base increase in Canada since it implemented the change. The same has not happened in Spain.
For now, we have to wait and see how Americans take this news and how this is reflected in the next Netflix results. At the moment there is 232.5 million subscribers —during the first quarter of 2023—, and has obtained 4.9% more subscribers with respect to the same dates in 2022.
Mention that this is currently not the preferred platform for the US with Prime Video overtaking him on the right, so this could be a big bump for Netflix. Other platforms are precisely taking advantage of this novelty to empower themselves with, for example, Pluto TV advertising “What is a password?”.