- Rebold creates MetaOffice, an interactive experience inspired by the trends that may exist in the future metaverse. The MetaOffice is an immersive brainstorming space to make transformative connections with clients and show them the possibilities that the metaverse will bring us.
- “We have created this interactive space to help brands build and maintain meaningful conversations with people and establish links that go beyond a business relationship, through all available formats,” says Lara Julbe, director of Rebold Mexico.
- The office has been designed with the help of Artificial Intelligence and is inspired by Mexican surrealism linked to our culture, in which magic and mysticism have always been present, and as a symbol of the connection with the human subconscious, the engine of our Actions.
True to his bold attitude and philosophy, Rebold has opened the first interactive office of a marketing and communication company in Mexico. Inspired by the virtual immersive experiences that may exist in the future metaverse, it has created a three-dimensional space, accessible from a computer or from virtual reality glasses, where visitors can interact with the objects and people that are there to exchange ideas that catalyze the development of brand communication and marketing solutions and allow the creation of transformative connections. With this initiative, Rebold, specialized in the use of data and AI for strategic advertising planning, becomes a benchmark in our country in the adoption of new technologies in its sector.
“The constant discovery and adoption of technology has evolved the way we live, interact and consume. We have created this interactive space with an immersive experience, very similar to what will exist in the future metaverse, to help brands build and maintain meaningful conversations with their audiences and establish links that go beyond a commercial relationship, through all available formats”, explains the CEO of Rebold in Mexico, Lara Julbe, about the motivations for launching MetaOffice. “We dare to play by new rules and create opportunities to help brands build relationships from every angle possible. We create a space for the exchange of ideas in which we can develop the right solution for our clients” she adds.
Go for bolder: The MetaOffice
“Surrealism in Mexico, more than an artistic current, has been a symbol that represents the culture of our country since pre-Hispanic times. A culture in which magic and mysticism have always been present; from dances that connect with the gods, popular art such as alebrijes or ex-votos, or many of our traditions and myths that attracted international surreal artists to take an interest in Mexican culture as part of their inspiration. Surrealism connects with the human subconscious, like us, trying to understand people from beyond the obvious”, explains Lara Julbe.
Rebold decided that the MetaOffice, designed using Artificial Intelligence, was a ceiba tree. Considered by the Mayans as the “tree of life”, three levels are embodied in this virtual ceiba that make connections possible: “the people”, who are the root, on which everything must be based; “heaven”, to which human beings turn to express needs and ask for solutions; and in the trunk the work spaces for the brands and Rebold to make the connection possible and offer answers.
To enter the lobby, the guest walks across a bridge from which they can observe the universe, and even, in a poetic wink, burning ships beyond Orion’s shoulder. On this level, there is an exhibition of advertising posters from all times, and a vending machine provides NFT guests of their posts in social networks.
From the Rebold MetaOffice rooms you can see a skyline with emblematic monuments from different cities around the world where ISPD, the international holding company that owns Rebold, has offices such as La Torre Latinoamericana, El Ángel de la Independencia and La doma del Palacio de Bellas Artes, in Mexico City; The Koi Tower in Monterrey; The Great Tower of Santiago, in Santiago de Chile; The Kio Towers in Madrid; La Pedrera and La Sagrada Familia in Barcelona; the Bacatá Building in Bogotá, the Duomo in Milan; the Eiffel Tower in Paris; the Statue of Liberty in New York, or the Custom House Tower in Boston.
You can also admire mythical buildings from the five continents such as the Taj Mahal, the Burj Khalifa, the Tower of Pisa, the Great Pyramid of Giza, the Sydney Opera House, the Great Wall in China or the Greek Acropolis.
From the lobby, and continuing with the symbology, you access through an elevator in the shape of Quetzalcóatl, the God of life, light, civilization and knowledge, to a rooftop at the top of the ceiba tree.
Visit the Rebold MetaOffice here.
The creation of virtual spaces, such as digital twins, has become the latest trend in technology and advertising, offering customers an immersive experience and interaction with content and people. For advertisers, virtual spaces offer new ways to reach a young and diverse audience.
