On the occasion of #DíaDelOrgulloFriki, the political force has launched an image created with Artificial Intelligence in which all its 28M candidates can be seen dressed as superheroes.
With four days to go before the municipal and regional elections on May 28, and in commemoration of Geek Pride Day that was held yesterday, Can has launched innovative campaigns on its social networks. In it, their personalized candidates are presented through the use of Artificial Intelligence for image creation, representing them as different heroes and heroines from Marvel and DC comics, series and movies.
The characters among which the purple party has associated its most recognized candidates and faces include Iron Man, Hulk, Captain Marvel or Flash, as well as many other famous characters. In the tweet you can read the following message: “With your super powers, with the best candidates we could have, this 28M we are going with all our strength so that common sense continues to translate into rights.”
a powerful tool
Artificial Intelligence has proven to be a powerful tool in various areas of our daily lives. From movie and music recommendations on streaming platforms to voice assistance systems on our smartphones, AI is increasingly present in our routine.
In the case of the Podemos campaign, the use of image creation AI has made it possible to personalize its candidates and generate an emotional connection with the public through the iconic comic book heroes and heroines. This AI application demonstrates how this technology can be used in creative and novel ways to deliver messages and impact in the digital world.
a controversial action
This action has also raised controversy. The use of AI by the purple force has been the focus of much criticism on social media. For example, one user said “Please, the use of these AIs is a disparagement of the work of many artists. As a voter I ask you not to do this anymore and I wish you would legislate to end image theft, not this. And another user wondered if they really considered it a good idea: “Did you really think it was a good idea? Oh really? Come on, for the generals you make another one with the Pixar filter… ».