a decade ago, LG announced the first screens OLED. Since then, this technology has evolved to become a benchmark in terms of image quality. Currently, the aforementioned South Korean company supplies 60% of the televisions OLED which are sold around world. In addition, it is a supplier of this type of panel for 19 brands.
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To celebrate the 10th anniversary of the launch of the first model with a display built based on Organic Light Emitting Diodes (OLEDfor its acronym in English), LG Electronics Mexico made the official presentation in our country of the most recent Smart TVs LG OLED Evoas well as televisions and monitors OLED, which are already on sale in physical and digital stores.
In the presentation, Jaime Heo, CEO of LG Electronics México pointed out: “more than 10 years ago at LG we imagined the perfect television, with the best image, a superior user experience and a design never seen before. This is how LG was born OLED”.
Jaime Heo, CEO LG Mexico. Image: special
The manager recalled that the first model was 55 inches with image quality 2K. Later, they evolved to 4K, and then they created the Wallpaper design that is ultra-thin. Later, they presented the first television 8K of the world. “LG OLED It is speed and effectiveness when displaying moving images. We have achieved this thanks to the sixth generation Alpha 9 processor (…) We can ensure that we have the most reliable and spectacular television”, Heo pointed out.
Gemma Abbot, Director of Brand Marketing for LG Electronics Mexico, said that LG’s experience in manufacturing has been and continues to be recognized. “Today LG distributes OLED panels to more than 19 brands and we definitely welcome brands that are also believing in and taking notice of OLED technology.”
In Mexico, for years, according to Abad, “LG has positioned technology OLED within the most recognized within the premium category (…) The excellence of OLED is only in LG”, he said.
- 2013. First 55-inch OLED model
- 2014. LG OLED 4K launched
- 2019. First 8K OLED model
- 2020. First rollable OLED TV
- 2022. LG announced OLED Flex.
This 2023, LG announced that it has the product portfolio OLED largest and most diversified in Mexico. They offer from 42 to 97 inches.
“The new range LG OLED 2023 includes the series Z3, G3 and C3 OLED evoas well as B3 and A3. The new improved models offer greater brightness and color accuracy, thanks to the most sophisticated technology in the α7 AI Gen6 and α9 AI Gen6 processors, which achieve spectacularly real and precise scenes ”, announced the technology company.
About, Daniel Aguilar, director of Corporate Communication at LG Electronics, said that the offer of OLED equipment is made up of several categories. “The first one is called the Z3, which is the most powerful TV we have. It is the first and only television OLED 8K 77 inches. This television includes the Alpha 9 processor, generation 6”.
- AI Picture Pro. Enhances the clarity of every frame
- AI Sound Pro. Offers virtual 9.1.2 channel audio
- Dolby Atmos. surround sound
- LG ThinQ. Smart Home Platform
- Compatibility: Google Assistant, Amazon Alexa, Apple Home and Apple Airplay
Continuing with another category, Aguilar said, “there is the G3 series that also incorporates a alpha 9 processor sixth generation and comes in 55, 65 and 77 inches. The next series is the C3, which has more products: there are models from 42 to 83 inches, which allows us to reach each user, according to their needs (…) The C series is very important because it allows us to reach Many people”.
Likewise, the manager assured that series A and B are relevant “because they allow us to massify OLED in the market. They have 48, 55 and 65 inches and an affordable price (…) Another very important television is from the family Object Collectionis called Pose and it has a unique design that blends into a space in a very subtle way.”
LG OLED Pose. Image: special
It was also announced in Mexico the arrival of the first monitor OLED flexible for gaming and other OLED models for games with functions such as Game Optimizer and displays with 120 hertz native image refresh rate and 0.1 millisecond response time.
Finally, Daniel Aguilar highlighted the exclusive functions that LG provides, such as those available through the remote control. Magic Remote, as well as the applications included in this platform and the ThingQ artificial intelligence services. This is possible, Aguilar commented, thanks to the operating system WebOS 23.
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