The interior of the pick-up will have a refined finish and advanced multimedia and connectivity functions.
As previously seen in the miniseries about the new RAM pick-up, the external design will show all the features enshrined in the brand’s products. Inside, it will be no different. That is what the third episode presents, which deals with sophistication and technology, fundamental pillars of RAM and which will be very present in the most important launch of the brand in the region.
In addition to the images themselves, speaking are executives Peter Fassbender, Vice President of Design, and Daniel Gerszhon, Head of Exterior Design, both representing Stellantis South America, as well as two leaders at RAM’s US headquarters. In this case, Mark Trostle, Global Vice President of Design at RAM, and none other than Ralph Gilles, Global Head of Design at RAM and responsible for the lines of various icons of the automotive industry.
Anyone who enters this new RAM pick-up can be sure that they will enjoy a truly sophisticated interior, with noble materials such as suede, as well as two large screens: instruments and multimedia. Not to mention the RAM Connect connectivity platform, among many other technological features.
The video is available at: https://www.youtube.com/watch?v=E3VDflcDG2k