In the first quarter of 2023 Netflix it is no longer the streaming platform most viewed, according to JustWatch. It is surpassed by Prime Video. Disney+ remains in third position but has lost market share, HBO Max is on its heels.
sure you know JustWatch, a service that collects all broadcasts from all streaming platforms. It is the most used to find out on which streaming platform a certain movie or series is broadcast.
JustWatch has an app from which people search for content and can access the different platforms. It also performs viewing statistics. And what the data show us first quarter of 2023is that the trend of the end of the year is maintained: Netflix is no longer the most used streaming platform:
According to JustWatch, the leading streaming platform in the United States is Prime Videowith the 21% of the market. Netflix stays at 20%followed by Disney+ with the fifteen%and HBO Max (very soon only Max), with the 14%.
Paramount+which in Europe is called SkyShowtime, stays in the 7%and Apple TV+, in the 6%.
JustWatch has also published the statistics on a month-by-month basis, via GizChinaand it can be seen as Prime Video It has risen 1% in this first quarter, Netflix being has maintained, and Disney+ has fallen 1%. The one that rises the most is Paramount+, which gains 2%.
Things are very close, and any misstep can make you go up or down several positions.
without making much noise Prime Video It is the most viewed streaming platform. But your case is special, because streaming is just one of the many services that your Prime subscription includes.
Netflix has made unpopular decisions in recent months, such as banning shared accounts. TO Disney+ it weighs on you a catalog that does not finish filling, due to the downturn of Pixar and Disney itself, and the fatigue with superhero movies and series. And we will see how the price increase announced with Max affects HBO Max.
Netflix has lost the leadership of streaming, but the competition has its own problems. The market is today more competitive, but more unstable than ever. It will be interesting to follow its evolution throughout 2023.
