Netflix has just announced that it will change its content launch strategy. What the content platform has in place as series, documentaries and movies would try to respond to user complaints about the quality of their productions. Now the plan is to release less original content produced by Netflix.
Yes, the original Netflix productions that are dozens within the platform that no longer allows account sharing will begin to be fewer. It seems that the rhythm of throwing a movie every week for two years it cannot be maintained over time, so it will be time to drop a couple of gears at launch.
Logically, the new changes within the platform will also result in a series of layoffs. Until now, the teams that were developing content worked almost independently on the different projects, Netflix wants to change this and combine the different teams to work on productions with the same budget.
In fact, to date what had happened at Netflix is that there were different teams that, for example, work on projects with a budget of 30 million dollars and others with a budget of 80 million dollars. Now both teams work together regardless of the budget of the different projects.
Netflix does not get the accounts and the quality of its films is in question
By producing fewer films, Netflix can avoid getting lost in the crowd and focus on creating content that really stands out.. This could also lead to more awards recognition, as the Academy of Motion Picture Arts and Sciences tends to favor high-quality, critically-acclaimed movies over quantity.
Of course, producing fewer films also carries some risks. If one movie flops, it can have a bigger impact on the company’s profits than if it were one of many productions.
Plus, with competitors like Disney+ and Amazon Prime Video also producing high-quality original content, Netflix will have to make sure its movies stand out in a saturated market. Overall, Netflix’s decision to produce fewer original movies in 2023 is a smart move that could pay off in the long run.
By focusing on quality rather than quantity, the company can create content that really stands out and allows users to continue betting on the platform. In the end, having a good movie out of hundreds that are not worth it is not a good long-term strategy, the same goes for series or original content.