It is estimated that more than 80% of sexually active people will contract the Human papilloma virus (HPV) at some time in their lives, a virus responsible for 5% of cancers that can be diagnosed in both men and women throughout their lives. In this context, and with the aim of raising awareness about this sexually transmitted infection, the biopharmaceutical company MSD will be present as a collaborator in the Madrid Book Fairwhich is held from May 26 to June 11 at the El Retiro Park in Madrid and which in this edition has Science as its central theme. He will do it to spoiler about HPV with his social awareness campaign ‘HPV is everyone’s business’which precisely this year has as claim “It’s time: do HPV spoiler”. The action is endorsed by 46 social health entities.
“Being at the Madrid Book Fair, one of the great cultural events held in Spain, is a great opportunity to convey to millions of people the importance of knowing what HPV is and what the consequences of its infection could be for our health. It is clear that nobody likes to be spoiled for the book they are reading, but there are things that it is essential to know how they can end, and that is why we are at the Madrid Book Fair, wanting to write the final story of this infection of sexual transmission,” explains Joaquin MateosExecutive Director Medical Affairs of MSD in Spain.
“It is clear that nobody likes to be spoiled for the book they are reading, but there are things that it is essential to know how they can end, and that is why we are at the Madrid Book Fair, wanting to write the final story of this infection sexually transmitted”
The collaboration between the Fair and MSD will materialize through a stand where, under the claim “It’s time: spoiler about HPV”, different activities will be carried out with the aim of providing visitors with valuable information about HPV, how to can affect health and the importance of its prevention. Among other actions, users will be able to enjoy an augmented reality experience entitled “You will know them by their works. For your signature, too. In it, the visitor can activate any of the signatures shown with their mobile phone and make it “come alive”, displaying information about the author or author in question, their work, as well as an awareness message about HPV. Among the signatures of these great authors of literature, others are hidden that it is also important to discover.
The doctor Mercedes Herrero Condegynecologist and sexologist at Gine4 Group, HM Hospitals and president of the SEDISATO Association and promoter of the project sexual health for all, will be in charge of carrying out other activities. On June 10 at 8:00 p.m., at the CaixaBank Cultural Activities Pavilion, she will give a talk entitled “Do you know what HPV means? Spoiler Human Papilloma Virus” with the aim that attendees know the most relevant information about this infection and that they can also make HPV spoilers. “In addition to the essential awareness-raising work carried out by health professionals, it is highly useful to develop actions that provide the population with information as important as the fact that HPV is the most common sexually transmitted infection1 and that it can be transmitted even when the infected person It does not present signs or symptoms, because only in this way can we increase knowledge about it, and therefore, be able to avoid the consequences that it can have for our health. Let’s remember that every year 5https://www.consalud.es/70,000 new cases of HPV-related cancers are detected in women and 60,000 in men worldwide,” says Dr. Herrero.
It is estimated that there are 660 million people worldwide infected with HPV.
It is estimated that there 660 million people infected in the world by HPV. HPV is associated with approximately 100% of cervical cancer cases , approximately 90% of the cases of anal cancer, 75% of the cases of vaginal cancer, approximately 60% of the cases of penile cancer, the https://www.consalud.es/70% of vulvar cancer cases and between 5 and https://www.consalud.es/70% of oropharyngeal cancer cases (including tonsils). Furthermore, it is also related to about 100% of anogenital warts.
With the aim of extending this initiative to other parts of Spain, the campaign has been present, hand in hand with the Indie publishing house, in Sant Jordi and the Malaga Book Fair; and it will also be in the Zaragoza Book Fairwhich will be held from June 4 to 12, and in the A Coruñawhich will take place from August 1 to 10.
Because health we all need… ConSalud.es
