The bell my Movistar of Movistar reached 89.69% of the population in Spain in the month of April, by combining the audience of television and online video, according to a new cross-media ranking prepared by Fluzo for the Spanish Association of Advertisers (aea).
Fluzo’s ranking continues with the campaign Connect Energies of Repsol, with a coverage of 87.73% in the month of April. In March, the company was in first place. The list continues with Carrefour 50th anniversary campaign which reached 84.73 of the population; Ikea, with a campaign with its spring news, reached 82.82%; and Aldiwith his work Switch to Aldireached 81.29% of the population.
In this way, the advertisements of Movistar, Repsol, Carrefour, Ikea and Aldi registered the highest audience rates on television and online video, in a new edition of the Fluzo cross media ranking, prepared for the aea.
This is one of the campaign ads my Movistar of the month of April:
The Fluzo ranking is the first campaign in the industry that measures television and online video -including YouTube, connected television, OTT platforms, and any other video environment- from a single-source, that is, obtaining all the data on a single panel and with the same methodology.
For Vincent Garcia, lead market of Fluzo in Spain, “in April we see very high cross-media coverage, unprecedented since Christmas. In a context in which other sources in the sector point to continued drops in advertising pressure on linear television, the importance of having a cross-media indicator, which also includes the digital environment, and of course, media, is increasingly evident. as crucial right now as connected television and YouTube”.
