Innovative solutions for common problems. Technology has an increasing role in the market in general and in the business world in particular. That is why the irruption of NFTs (Non-Fungible Tokens) does not go unnoticed at the local level. It is that this new application not only facilitates access to events and builds customer loyalty, but also goes far beyond the world of art and allows companies and people to experience web 3.0 in everyday life.
Though most widely used in the art world until now, NFTs also make it possible for organizers to earn “perpetual” income, thanks to programmable rules that set profit percentages on future resales as collectibles and creative content in secondary markets. “It gives companies the possibility to reduce costs and streamline the production process. This digital approach is faster and more efficient than traditional methods,” says Rodolfo Vigliano, co-founder and CEO of PALA Blockchain. Rodolfo Vigliano, co-founder and CEO of PALA Blockchain. And he rounds off: “thus, the blockchain revolutionizes the world of tickets, providing benefits to all parties involved”.
NFT-based tickets open up a whole host of opportunities to generate additional income. For example, the resale of NFT tickets as deals on food and beverages linked to those tickets, and rewards for fans who accumulate tickets from various events. This innovation offers enormous potential in the field of tickets and promotions.
The new. The world seems to have taken note of the benefits of this technology. “NFT ACCESS incorporates technological innovation in the Growth Conference LATAMwill transform the experience of the attendees with authenticity and exclusivity, and reinforcing our connection with the audience in a cutting-edge digital environment”, he maintains. Matias Tomati, CEO Growth Conference LATAM. It should be noted that the Growth Conference is the business conference with sales professionals, forward thinkers, entrepreneurs, business owners and investors, it is the largest networking event in the world. “YOImplementing NFT ACCESS at the Growth Conference LATAM will improve participation and loyalty, positioning us as leaders in innovative marketing“, adds Joseph DalingherCEO of digital algorithm, regional Digital Marketing agency in Argentina, Google Partners Premier. We develop comprehensive online advertising strategies.
In its early days, NFT ticketing began with companies in their “startup” phase. Until 2020, NFTs had not yet reached the popularity that they gained in the market just a year later. However, the developers were already exploring possible use cases in the music industry for this new technology.
In the Netherlands, for example, more than 600,000 NFT tickets have been sold. Specialists attribute the success to the growing interest and adoption of blockchain-based solutions in the events industry. For his part, in the United States, Mark Cuban (Shark Tank) is even working on bringing NFT tickets to the NBA, while the NFT ticket industry is projected to revolutionize the online ticketing sector, which is estimated to reach US$60 billion by 2026.
One of the biggest impacts of NFT selling is to avoid the famous secondary ticket market is chaos. “Resellers inflate prices and speculators buy up to 40% of tickets online to resell them,” Vigliano says. In this way, NFT tickets allow you to limit the resale value, as well as the fees and have greater control over secondary sales, opening an additional market of US$15 billion. They also allow you to track all transactions in blockchain technology, facilitating the identification of tickets and buyers.
Fraud. There is a fact that does not go unnoticed by this industry: when it comes to ticket fraud, customers are wary of the ticketing industry. Approximately 12% of sales are fraudulent. “NFT tickets solve this problem by recording all transactions on the blockchain, making it impossible to sell fake tickets,” explains Vigliano.
Physical and digital tickets require digital production and creation, which is often a technological challenge. NFT ticketing is faster and more efficient than traditional or digital solutions.
“We are excited to start rolling out NFT tickets to our events on One + One TV, using the solution of Blockchain Shovel NFT ACCESS. We believe that this innovation will transform the attendee experience and mark a new milestone in the events industry in Miami”, highlights Federico DiazCEO of One+One TVfrom Miami (media company, celebrities, luxury brands and creators of exclusive events such as: FASHION & ART).
Facundo Palacios, managing partner of Railcom (leader in the field of banking, financial outsourcing and solutions for payment methods), is going in the same direction: “In our company, we are committed to loyalty and transparency in management, through the implementation of innovative and cutting-edge solutions. With NFT ACCESS, we can easily and affordably manage invitations and access to our corporate events, while strengthening our business follow-up strategies and thus stand out in our industry.”
“We offer state-of-the-art blockchain solutions to our clients. The implementation of NFT ACCESS has proven to be a great success, as it provides an exceptional user experience and strengthens loyalty,” he concludes. Facundo AlberettiCEO & Co-founder of Blockchain Satellite. Others who get on the move of this application that mobilizes the world of marketing.
by Marcelo Alfano
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