A study prepared by IDC reveals that the European market for these technologies will grow at a rate of 24.9% year-on-year until 2027.
Interest in technologies such as augmented reality and virtual reality continues to grow among European companies. According to a study prepared by the consulting firm IDC, the global market will reach a volume of 4.4 billion dollars (a total of 1.1 billion dollars for augmented reality and 3.4 billion dollars for virtual reality) in 2023.
Expert forecasts point to a growth of 24.9% year-on-year until 2027.
By sectors, the consumption, retail and production They will be the ones that account for most of the investment (63.7%). In the B2B segment, the so-called resource industriesor industries that support their performance in the exploitation of natural resources (gas, oil, etc.), will be the most active.
Among the benefits of augmented reality and virtual reality are the possibilities of solving problems and offering remote support, the possibility of increasing human capacities and improving the security conditions of the workforce thanks, for example, to the possibility of accessing security instructions virtually.
In fact, the application of these technologies to employee training is gaining popularity, highlights the document, to the extent that it helps employees learn new tasks quickly and interactively. In addition, the virtual model is cheaper for companies.
The change in priorities in companies, which “emphasizes ROI optimization and productivity and efficiency gains, will continue to intensify interest in AR and VR, driven by the fully remote digital trend and maintaining a strong focus on employee safety”, declared one of the analysts after the report.