Artificial intelligence (AI) is transforming the world of video marketing and the Ad Tech sector -dedicated to the purchase, management and measurement of digital advertising-, providing a series of benefits for companies looking to improve their online presence and your ability to reach customers more effectively.
In this sense, from SunMedia, the AdTech specialized in creativity and targeting Aimed at increasing attention, they offer us the most important keys to boost digital marketing, since it allows the effective collection and analysis of millions of data, improves process automation, and allows customizing the customer experience.
Adapt to changes
Indiana Quiñones, SunMedia’s Southern Cone Country Manager, talks to us about the need for companies to adapt to the constant changes and growth experienced by the digital marketing industry.
In this regard, he points out that according to data from the international consulting firm Research And Markets, the global digital marketing industry was valued at 531 billion dollars.
“In addition, it is estimated that this figure will increase to US$ 1.5 trillion by 2030, which shows that the sector is constantly growing and changing, which is why it is necessary to be up-to-date in terms of technological solutions,” Quiñones points out.
Five keys to boost video marketing with artificial intelligence
AI is transforming the way companies develop their marketing strategies and interact with their customers, thanks to powerful new possibilities to collect, analyze and use data. From SunMediashare with us the five keys to enhance video marketing through Artificial Intelligence:
1. Personalization of the content: Chatbots like ChatGPT use advanced Natural Language Processing (NLP) techniques to analyze and understand users’ needs and preferences in real time. This allows you to deliver highly personalized and relevant video content that resonates with your target audience, which can significantly improve engagement and conversion rates.
2. Greater advertising efficiency: AI allows companies to optimize their video advertising and create highly targeted and effective advertising campaigns. By using advanced algorithms and data analytics, companies can accurately identify and segment their target audience and deliver personalized ads at the right time and place. This can save companies time and money by avoiding ineffective advertising.
3. Improved user experience: The use of AI allows users to interact in a natural and conversational way, providing a smooth and pleasant user experience. Users can ask questions, receive quick answers, and get accurate and relevant information about products, services, and promotions quickly and easily. This can improve user satisfaction and foster customer loyalty.
4. Improved analysis and measurement: AI allows companies to collect and analyze vast amounts of data in real time. This can help companies measure the effectiveness of their advertising campaigns and identify patterns and trends in user behavior. By better understanding their target audience, businesses can adjust and improve their advertising and video marketing strategies to maximize their impact.
5. Automation of processes: The use of artificial intelligence can perform a wide range of tasks in an automated manner, which can save companies time and resources. For example, chatbots can answer frequently asked questions, schedule appointments, take surveys, and provide basic technical support. By automating these tasks, companies can focus on more important and strategic activities for their business.
Adapting to this evolution is an unavoidable challenge for companies seeking to remain competitive and maximize their success in the market.
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