- Based on the new alliance, companies in the region will have the local support of IMS by Aleph to advertise on Bing and the Microsoft search network, thus boosting their businesses to achieve better results.
IMS by Aleph, a leading digital marketing company and global partner of the world’s leading digital platforms, announced an alliance with Microsoft Advertising to support its advertising expansion in Latin America.
From this new link, IMS by Aleph will be the only company in Latin America that will be able to market and provide support to local advertisers so that they can develop campaigns in Microsoft Advertising in their search, shopping and audience products.
The exclusive agreement – effective since May 1 – covers all of Latin America and the Caribbean, except Brazil, and opens up new opportunities for local advertisers. In addition, Microsoft Advertising announced new ad opportunities for advertisers that can be found exclusively on its platform, including both vertical ads, as well as more visually striking and immersive ad types. These innovations are helping brands create meaningful connections with more than 66 million PC browsers across Latin America, while delivering strong performance results.
“We are proud to be able to accompany Microsoft in its intention to deepen its commercial strategy in the region. This alliance is part of our vision of unlocking the economic potential of Latin America through digital marketing, in this case with performance ads, which have enormous value for multiple industries such as retail, ecommerce, tourism, finance, insurance, among others.”said Ignacio VidagurenCOO of Aleph and head of the business in Latin America.
“IMS by Aleph provides us with an exceptional local experience to accelerate the potential of Microsoft Advertising and further complement our existing sales and marketing teams, offering advertisers comprehensive support in accessing our growing audience of more than 1 billion people. We are incredibly excited to work with IMS by Aleph to empower brands and agencies in Latin America to harness the full power of Microsoft advertising products.”indicated Mark RichardsonRegional Vice President of EMEA and LATAM, Microsoft Advertising.
“Our alliance with Microsoft will allow us to offer the most sophisticated advertisers in the region measurable and effective advertising products, with local support from our team of experts in performance campaigns. For our advertisers it represents a unique opportunity to diversify their advertising investment and improve their profitability”explained Carlos Ramiro, Head of Performance at IMS by Aleph. With millions of monthly searches, the strength of Microsoft Advertising on Windows and PC includes more than 200 million PC searches worldwide.1, in 164 total markets. In Latin America, there are approximately 900 million searches per month, with 66 million unique PC users searching in 28 markets1.
1 Source: comScore global data, December 2022
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