Right now, there’s a lot of talk about how the artificial intelligence (AI) You will handle some functions in the field of business, including sales. I think that is both accurate and inaccurate. If, for example, you or your sales force use scripts as a starting point to make a sale, that’s something AI can do. That may be bad news for your sales staff, but do you think it’s good news for you even if it can save you money?
I think a lot of the current speculation and fear surrounding the rise in the use of AI is because many people still don’t have a clear understanding of its advantages and limitations. People are afraid of what they don’t understand. By consciously and deliberately setting out to better understand AI, entrepreneurs can integrate and harness it into their business practices, moving from fear to abundance.
For that A mindset shift is required when it comes to AI and sales. Stop viewing AI as a competitor and instead focus on what makes humans unique in the sales process.
To illustrate, I’ve listed a few examples of what AI can and can’t do when it comes to sales.
Two things that the AI not yet can do
1. “Sync and mirror” to create a relationship with the customer
Building a customer relationship can take time. But there are tips you can use in the short term, including what I call “sync and mirror.”
Surprisingly, many people never think about how breathing, or anything kinesthetic, can build an instant connection. If your client is speaking slowly, time your breathing and dialogue with him. This can create an unconscious instant connection as the client begins to perceive you as similar to them as you “synchronize and mirror” the way they breathe and speak.
We synchronize with another person when our mind unconsciously perceives them as equal to us: they become a friend, not a threat. When you look in the mirror you don’t say, “Oh, I’m being threatened.” You just look and think: “This is me.”
You can also do it over the phone or in a Zoom session: you can copy your client’s posture and the way they are sitting. These are easy ways to sell to the unconscious mind, where the decisions are made, rather than to the conscious mind, and it would be very difficult for AI to apply this approach at this point.
2. Take advantage of what your customers feel, do not stay with what they see
A current or potential customer calls your store or your business. Many sellers start the conversation by saying something like “What are you looking for?” making a visual reference. The client, on the other hand, might be feeling something, not visualizing it. Maybe they heard some friends talking about something they should try kinesthetically. Instead of asking them what they are looking for, ask them “What do you need?” or “What do you want?”
People value the reason they are buying. If you use the right language and take advantage of it, that customer will tell you, show you or describe what they want or need and this will help you focus the sale, instead of being the salesperson telling them what they should be looking for. If you can do this, you will be building a strong relationship that will translate into repeat purchases. Currently this is a uniquely human capacity.
Two ways that AI Yeah you can help
1. Eliminate biases and build credibility
AI is a tool that allows us to quickly analyze data based on pre-existing models. Let’s say you want to talk to a potential client about the current situation in his industry, I would focus on finances, in a way that feels authentic to you.
Ironically, AI can help you in a very time-efficient way. You can’t read all the news or understand everything that’s going on in the market right now, but you can use an AI model to sweep through all the data, without bias, and then add your own filters so you can have intelligent, well-informed conversations. with your customers and prospects.
2. Help you identify the ideal client
AI is simply a machine that learns by being fed data from the internet, I liken it to a “super brain”. You can get answers in an instant. You can get answers in the time it takes you to type a few questions without spending a lot of time and energy. You can use that data to define your ideal customers or consumers. You can identify the characteristics of your potential customers and focus on them.
Take those attributes and characteristics and use ChatGPT or another AI tool to help you find and target your customers, as well as data you can use to build your brand, sales techniques, and other materials specific to that “personalized” customer profile. customer.
Go from fear to abundance
The sales proposition is important in every business, and humans are an important part of the process. There will always be a need for human interaction and the ability to connect on both a conscious and unconscious level; Remember that a large part of our decisions occur at an unconscious level, which is very important to consider in sales.
I liken AI to the time when the internet came into everyone’s hands. It may seem scary right now because of the threat it poses in terms of job security, but I think that’s due to a lack of training. By integrating it into business processes, and particularly sales processes, entrepreneurs and business owners can use new technology to work less, produce more, and generate more wealth. I don’t mean just financial wealth, but temporal wealth. By leveraging artificial intelligence intelligently, with a human approach, you can give your business the kind of sales boost that generates generational well-being.
The combination of AI and human ingenuity can make us aware of how much abundance there really is.