Professional training and specialization are a “sine qua non” condition in the field of digital marketing, especially from the evolution and growth of new technologies and consumer behavior.
The training spaces have a fundamental role, as long as their educational offer is differentiated by its contents and its modality, according to the demands of an increasingly demanding and competitive market.
In this sense, you have to see the possibilities offered by the market and confirm which are the educational institutions with solid trajectories. In this way the list is narrowing.
From this first selection, it will be necessary to take into account which is the Digital Marketing master’s degree that best responds to your training expectations.
How to become an expert in digital marketing: necessary skills and knowledge
The evolution of new technologies generates an unparalleled movement in the market, demanding to be up to the task and thus make an accurate reading of the needs and opportunities based on practical knowledge.
The European Business School has launched its official master’s degree digital marketingaimed at marketing team leaders, marketing professionals, sales agents and account executives, entrepreneurs and business owners, marketing students, community managers, creatives and publicists.
Based on your proposal, the topics will be related to the creation of a marketing plan for a company, the management of its social networks, the generation of quality content based on user expectations, the identification of the target audience, the creation of digital impact strategies according to segmentation, the creation of a basic website , the generation of sustainable brands, the realization of sales through online channels, the production of ads and SEM campaigns subordinated to pre-established objectives, the establishment of positioning of products and services in Google.
Trends in digital marketing that you should know in 2023
The artificial intelligence through chatbots, so that robotics will assist the clients of a company, solving their doubts or making some type of recommendation. The functionality of these chats still do not offer a completely satisfactory experience, but the trend is accentuated.
On the other hand, they increase automated payments to simplify the procedures that users must carry out. In this way, with a single click, the purchase-sale process of any product/service is resolved.
Automation in sending mailings facilitates the response of companies to their customers in relation to any communication generated between the parties. It is a process that gives immediate response and saves time.
There are also the omnichannel (proposes a connected, integrated and coherent advertising experience from different channels: the digital press, podcasts, virtual or face-to-face events and mobile applications), the metaverse and augmented reality, proposals to develop in relation to brands and products.
Tik Tok and short videos on different social networks such as Instagram, Facebook or YouTube offer a format that has a quick impact.
He influencer and gamer marketing It is reinforced by the popularity and massiveness of these actors recognized by different audiences, especially those with more local profiles. In the case of gamers, interest and segmentation will be given by the type of electronic sport.
Finally, and for the satisfaction of the users, due to the regulation of the European Union, you will be given end to the use of cookies that collect data from third parties, in order to ensure greater privacy for Internet users, guaranteeing compliance with the new regulation.
The personalization of information will be a challenge for companies from this 2023 since data collection must always respect the established regulatory framework. Due to this, one of the star protagonists will be Big Data (a set of strategies that allow analyzing and collecting a set of data obtained from daily use smartwatches, such as monitoring daily exercises).
