In March, Google employees were surprised to learn that Samsung was considering replacing Google’s default search engine with Microsoft’s Bing on its consumer electronics devices. Although the Bing search engine was launched in 2009, its implementation of artificial intelligence technology has made it much more attractive to industry insiders. As he published The New York TimesGoogle’s reaction to this threat was “panic”.
The contract with Samsung represented an annual revenue opportunity of around $3 billion, while another contract with Apple valued at $20 billion is also on the line this year.
AI competition, like the new Bing, has emerged as the biggest threat to Google’s search business in the past 25 years, prompting the tech giant to develop a new AI-powered search engine. Additionally, the company is upgrading its current search engine with AI features, according to internal reports reviewed by The New York Times.
A team of designers, engineers, and executives are working in so-called “sprint rooms” to develop and test new features for Google’s search engine. These features would allow for a more personalized experience for users and anticipate their needs.
Google is one of the most widely used search engines in the world, and millions of people use it daily to search for information. The blank page with the company logo and the search bar is one of the most popular web pages in the world.
Any change to it would have a huge impact on people’s daily lives, and until now, it’s been hard to imagine a serious threat to Google’s dominance in the search engine market.
Ever since San Francisco startup OpenAI introduced a chatbot called ChatGPT in November, Google has been concerned about AI-powered competitors. In response, Google created a task force within its search division tasked with developing artificial intelligence products. Two sources close to these efforts said they were not authorized to discuss them publicly.
Google is obsessed with revamping its search engine, and the changes it plans to implement could bring the new AI technology to homes and phones around the world. The Samsung threat represented the first potential crack in Google’s seemingly impenetrable search business, which last year was worth $162 billion.
The importance of AI in the future of the internet
Artificial intelligence is transforming the world of the Internet and its importance will continue to grow in the future. AI can help improve the quality of search results, personalize the user experience, and provide more relevant and accurate information. Additionally, it can enable the automation of tasks and processes, which can increase efficiency and reduce costs.
AI is also being used in online security, which is especially important in a world where cyber threats are constantly evolving. AI can help detect and prevent cybersecurity attacks and can analyze large amounts of data to identify suspicious patterns.
Another area where AI has great potential is in e-commerce. Personalization of the user experience based on their preferences and buying behaviors can improve customer retention and increase sales.