under the Google Marketing Live 2023the annual event that brings together prestigious figures from the field of advertising and marketing, the technology giant has announced AI-powered news about your Google Ads service.
This is not the first time that the company has harnessed the potential of artificial intelligence to improve its products and, among them, its ad platform. Likewise, Google expressed it in a release after the eventAI is fundamental to Google Ads. For many years, he has been helping out unobtrusively in the background, helping advertisers maximize their time and return on investment«. This can be seen in features like Smart Bidding or in Performance Max, a product driven entirely by AI.
Create campaigns conversationally thanks to generative AI
As Google mentioned, for the last few years AI has remained a shadow enhancer, but this has changed. Now the company has stepped up bringing artificial intelligence to the fore«making it the best tool in your marketing toolkit, helping you make decisions, solve problems and enhance creativity«.
Specifically, this will be so thanks to the generative AIwhich will be present in a new chat tool that will allow create campaigns in Google Ads through a conversational experience. Likewise, these campaigns can be edited by the user before launching, and the use or not of this function is completely optional. It is a new resource that the technological giant offers advertisers in a flexible way.
How this new Google Ads conversational feature works
Making use of this AI chat is very simple and intuitive. First of all, it must add a landing page for the tool to summarize.
After this, the following elements will be generated automatically: titles, keywords, descriptions, images and other relevant assets.
Once the tool has made its proposals, we do not have to settle for these, but it is possible edit them or give new instructions in the chat to get more accurate results.
Google Product Studio: Design promotional creatives easily with AI
Another relevant novelty presented by the technology company is Google Product Studioa tool with the potential to generate product promotional images from a simple image of them. This is another great example of how Google is using generative AI to expand the possibilities for advertisers.
As in the case of the Google Ads chat, this tool presents a simple and functional usabilityAll we have to do is upload the image of the product that we want to appear in the creativity to be developed and enter a series of indications to describe the result we are looking for. As you can see, its operation is not too far from that of an image-generating AI.
But this is not the limit of Google Product Studio, it also allows you to perform Other actions which can be most useful for obtaining the best possible product images for your campaigns.
- remove funds: This AI can erase backgrounds and image content.
- increase resolution: In case of having an image whose resolution is not satisfactory, this tool can generate sharper works from it.
Undoubtedly, this novelty can become a great ally for brands and advertisers when it comes to designing campaigns and promoting their products. But, we will still have to wait to be able to boost our companies with Google Product Studio, since at the moment we only know that it will be available in the US later this year.
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