under the Google Marketing Live 2023the technology firm presented important news related to Google Ads and it is that it is an industry that is advancing by leaps and bounds, representing a relevant investment for various companies.
The advertising industry has evolved so that in this 2023, the Google Ads o Google ads will carry Artificial Intelligence inside, since this technology allows advertisers to be given new and better tools to maximize their time and investment.
Google Ads with a focus on AI
Thus, we have seen relevant progress in functions such as Smart Bidding to products fully driven by AI, such as Performance Max, as it has boosted the growth of companies of all sizes.
Linked to this, in Marketing Live, a new conversation experience was presented in natural language within Google Adsdesigned to boost campaign creation and simplify search ads by combining its experience with Google AI.
This is how we found out about Automatically Created Assets (ACA) for search ads, which use content from your landing pages and existing ads to generate titles and descriptions.
In this same matter, incorporating intelligent technology, the generative AI of Google Ads will help to create and adapt search ads more effectively based on the context of a query, enhancing the user experience.
Generative AI is one of the key concepts that Google has been introducing and this has brought this type of technologies to Performance Max, making it even easier to create custom assets and scale them with just a few clicks.
Simply provide a website and Google AI will start learning about a brand to complete a campaign with text and other relevant assets. It will even suggest new images generated exclusively for a business, helping customers stand out across a wider range of inventory and formats.