Growth marketing is a new trend that is revolutionizing the world thanks to techniques that facilitate the growth of sales with the minimum use of resources. The strategies on which it is based are mainly analysis and creativity, two important characteristics that allow discovering opportunities and increasing income.
“In a competitive and digitized world, it is ideal to know how to take advantage of different growth strategies in the market to reach new customers in a sustained manner. Growth marketing focuses on customer acquisition and retention, generally through experiments in an organic and paid way that is currently used around the world”, says Renzo Reyes, Director of StartUPC.
Taking into account the importance of this innovative tool, Renzo Reyes explains the benefits of applying it in ventures and even in consolidated companies.
- Attract new customers: Thanks to the data obtained from the studies carried out, the marketing strategy can be modified in a way that better adapts to the needs of the audience, which will make the products much more attractive.
- Implement retention strategies: Having continuous attention and constant data analysis allows us to continually renew strategies and offer new solutions that allow clients to be always active.
- Create loops or growth cycles: This helps the business to feed itself systematically by creating ad campaigns that allow you to stay in the “top of mind” and exploring new ways to collect additional information about your shopping habits.
- Brand recognition and authority in the market: It allows a brand to engage with its audience or consumers once a need has been identified.
- Encourage creativity in the team: By seeking the creation of new strategies, it allows all team members to let their imagination run wild and look for new techniques.
As you can see, using Growth Marketing is quite useful to achieve the growth objective of a startup, company or even as part of the knowledge for a digital marketer.
For this reason, this May 25 at 5:00 pm in the Luis Bustamante auditorium of the San Isidro campus of the UPC, the Growth Conference will be held, an epic event in which five experts will participate who will share their strategies to accelerate growth in any industry. .
To register for free, all you have to do is enter Facebook (https://www.facebook.com/StartUPC.pe) or instagram (https://www.instagram.com/start_upc/) from StarUPC. There will be limited capacity.
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