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Cases like Edith Márquez’s allow us to understand the value of communication between personalities and trend followers.
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The social conversation triggered by Fey reminds us how important it is for these personalities to generate content.
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Studies like the “Digital Marketing Megatrends for 2020” They realize how important social media marketing is, where trends like Fey and Popocatépetl emerge.
Fey singing popocatepetl and the song has become a guideline to develop increasingly valuable activities in marketing digital.
The singer’s action follows the trends in social media marketing where 7.8 percent considered this strategy the fifth most popular in digital marketing, as warned by the study “Digital Marketing Megatrends for 2020”.
Fey sang Popocatépetl and the popular song was offered by the singer on her social networks, as an action to help contain the activity of the volcano.
“All together sending good vibes so that #Popocatépetl calms down,” wrote the famous singer in what seems to be a viral offer where in exchange for posting the song in which she interprets the lyrics related to this famous natural formation.
After having this idea, the famous Fey generated all kinds of comments, including: “The only one that paid tribute to the most famous volcano in our Mexico”, “Well dusted with ash but singing to Popocatépetl” and ” I said that it was what was missing, my Fey singing to him to calm down now ”.
With this interesting mention, the singer established a unique reference in the market and it is the one that has to do with the way in which actions have been defined that, far from marking a loss, define what is worth in the market by taking advantage of a social trend.
If we see Fey’s response, it is due to a trend that emerged on platforms such as Twitterwhere users recalled in the midst of the intense activity that the Popocatépetl volcano began to register, the conversation leads to starting increasingly valuable activities in the market.
The singer’s action is added to other interesting strategies, where recognized artists implement tasks through which some characteristic element of their personal brands or stories attracts attention.
We saw this with Edith Marquez when the singer turned a mistake into the copy promotion of one of his concerts in a campaign that ended up taking advantage of the conversation about it.
The foregoing happened when Márquez had the idea of implementing a response campaign on social networks where he “tried” to correct the error, for which he wrote the details of his concert on a piece of paper and pasted it, to replace the indications of “Date”, “City” and “venue” with which all the activation for their concert left.
The fact revealed on that occasion also revealed an interesting aspect and it is the one that has to do with how important the content market has become, where a video can turn a bad campaign into the best promotion strategy, due to relationships public generated.
With these cases it is important that marketers consider that from the trends that are dictated day by day in social networks, opportunities for conversation with related content are established.
In addition to Date, City and Venue, a new error revives the Edith Márquez case – https://t.co/RtbUr7R7by pic.twitter.com/8g2WacfQr5
— Market2.0 (@Merca20) November 2, 2018
In addition to Date, City and Venue, a new error revives the Edith Márquez case – https://t.co/RtbUr7R7by pic.twitter.com/8g2WacfQr5
— Market2.0 (@Merca20) November 2, 2018
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