These are some of the digital marketing trends for entrepreneurs with which you can catapult your business.
Content marketing: Preparing specific and attractive content for the audience to which a project is directed is essential to attract new clients and increase interest and brand recognition.
A good content strategy must respond to the interests and needs of the company’s target audience and combine formats to offer attractive proposals. Some marketing tips for entrepreneurs are: creating a blog with quality articles, editing videos, designing images and infographics, and even betting on audio.
Content optimization: To have a presence on the internet, it is not enough to create content, you also have to increase your visibility. SEO (Search Engine Optimization or, in Spanish, search engine optimization) is a discipline that encompasses all actions and techniques aimed at improving the organic positioning of web pages in search engines (Google, Yahoo, etc.).
For any entrepreneur it must be important to invest time and money in optimizing all the content on your website. Although it may take a few months to see the results, appearing in the top positions of the search engines when users make a query related to the activity of the company helps to increase trust in the brand and attract new customers. For this reason, it is important that entrepreneurs invest in optimization strategies that help them position their content.
Social networks: Social networks are a showcase that entrepreneurs can take advantage of to make their project stand out. It is estimated that the world population spends 2 and a half hours on these platforms, according to the ‘Digital 2023 Global Overview Report’, with Facebook, YouTube, WhatsApp and Instagram as the ones that gather the most users.
Designing a good strategy for these platforms can help new companies to make themselves known, although for this they must define their audience well, what they want to transmit and where they want to position themselves. In this sense, in order to create a good marketing strategy, entrepreneurs must take into account the peculiarities of each platform and create specific content for each of them.
Email marketing: Emails are part of the daily life of most of the population. Worldwide, it is estimated that there are 4.260 million people who use this medium, either personally or professionally.
If a good email marketing campaign is designed, email can be a useful tool in order to gain audience and visibility. Entrepreneurs who want to use email to get closer to the public must create content of interest for their emails and define the frequency with which they are sent, always taking care not to fall into ‘spam’ or junk mail. A marketing tip for entrepreneurs related to ’email marketing’ is to offer added value and try to use a personal and close tone to connect with the audience.
Influencer Marketing: The rise of social networks has given rise to other stakeholders in the world of advertising: ‘influencers’, hugely popular people in the digital field capable of reaching large audiences and who are increasingly present in advertising strategies. Entrepreneurial Marketing.
Hiring the services of an ‘influencer’ can make new companies take off. By having a loyal fan base, who trust their posts and recommendations, ‘influencers’ can attract new users and customers for brands, but before investing in them, it’s important for entrepreneurs to make sure they fit in with the values of your project.
In short, when designing a digital marketing strategy, entrepreneurs must allocate a part of their budget to creating campaigns to make themselves known to their potential customers. Investing in digital marketing can be the key to achieving success and turning a project into a renowned company on the network of networks.