The capital of the Colombian-Venezuelan border received the Samsung roadshow, with the best of technology and the latest from its portfolio
If you want to know more about prices and availability of the products mentioned below, go to: samsung.com/co
Due to its geographical location and its commercial vocation, Cúcuta is a border in multiple senses: geographical, political, social and cultural. For this reason, it is considered as the most important settlement on the Colombian-Venezuelan border and the sixth largest city in the country. Thanks to social diversity, it has evolved and is recognized as a city with high potential, since its inhabitants always seek to be at the forefront and have innovative elements.
In recent days, Samsung Colombia made a new stop on its tour of Colombia in the city of Cúcuta. The presentation of the products showed the inhabitants of the region the different lines of the company’s products and the way in which they work from different aspects to fulfill their function, take care of the planet and maintain aesthetic qualities that adapt to each lifestyle. .
According to research results from market agencies in the country, during 2022 Samsung registered a 32.22% share of the television market in the Norte de Santander region and 35.02% in Colombia. In turn, the market share in cellular telephony amounted to 28.9% at the end of 2022 in the same region, positioning it in first place, with The same studies show that 33% of users in the Norte de Santander region have a Samsung brand washing machine and 17% with a brand refrigerator.
This roadshow showed that each product adapts to the lifestyle of the inhabitants of the region.
Cellular telephony for the most demanding users
Cucuteños looking for the most technological equipment on the market can opt for the Galaxy S23 5G series (Galaxy S23 Ultra 5G, S23+ 5G and S23 5G), which has the most powerful processor optimized for Galaxy and includes advances and improvements in its modules. cameras.
Nightography technology – advanced night mode – together with powered Artificial Intelligence, takes photography for those looking for the best shots to a higher level. In addition, Ibaguereños who are fans of the stars will be able to take photos of the constellations, thanks to the Astrophoto and Hyperlapse functions present in these equipments, which allow them to capture the starry sky.
If you want to know more about prices and availability of the products mentioned below, go to: samsung.com/co
Smartphones ideal for a day of adventure
The Galaxy A54 5G and A34 5G are the most recent devices in the A series, which, thanks to their IP67 certification, are resistant to water and dust, ideal for a day trip to the La Plata waterfall, without users having to worry about possible damage. Its screens offer amazing visibility outdoors, even in sunlight, and its battery won’t be a problem, as it can last up to 2 days on a charge.
devices for productivity
If multitasking and productivity are essential, the Galaxy Z Fold4 is ideal for working and taking your ideas to the next level, since in addition to its screen that doubles its size, it has a taskbar that offers functionality similar to that of a pc. And, for content creators, the Galaxy Z Flip4 5G is ideal, not only for its avant-garde design and colors, but also for its FlexCam mode, with which they can take photos and selfies groups at unimaginable angles and record videos without additional accessories. Your camera is optimized to generate incredible images on social networks.
Televisions and screens for the inhabitants of Norte de Santander
The people of Cucuta are characterized by their preference in acquiring TVs that guarantee high image and sound quality; innovative designs, as well as a fluid Smart platform with a variety of entertainment apps. The products in which they have been most interested are Smart TVs with QLED and Crystal UHD 4K images, equipment that guarantees a high-quality image and sound experience, representing a market share of 99% of sales in the region.
Devices like the Neo QLED 8K and 4K are ideal for sunny days. They include a higher image resolution and refresh rate for a better viewing experience and with greater processing capacity to improve image quality, so Neo QLED televisions are ideal for Cucuteños to enjoy their favorite content (movies, sports and video games) in high definition.
Enjoy content, with the best style
For those who enjoy technology and design, Samsung’s Lifestyle Screens category includes TVs and projectors with designs and features that blend seamlessly into any space. These products integrate Smart functions and become an element of decoration in the home.
With The Frame, the people of Cucuta will benefit from a customizable TV with different magnetic frames in tones that adapt to any decorative style. In addition, it allows you to display more than 1,700 works, photographs or designs on the screen when you are not watching television. This Lifestyle category is complemented by The Terrace, a TV designed for outdoors, so thanks to its resistance to water and image quality in any light condition, it allows entertainment to be located anywhere in the house or farm.
In turn, for those who enjoy taking entertainment on their walks around the apartment, The Freestyle is a Smart projector that, thanks to its compact design and light weight, is ideal, as it is portable and allows projection on any surface, while The Premiere is a short-throw projector that can bring the cinema experience to all homes in Norte de Santander with a projection of up to 120”.
Homes of “the city without borders”, an example of modernity
Households in the border region have seen technology as a fundamental element in their lives; Devices such as refrigerators, washing machines or air conditioners allow us to save time and money when carrying out tasks.
For the inhabitants of Cúcuta, Ocaña, Pamplona and all the municipalities that surround them, a great refrigerator option is the Family Hub™, which in addition to keeping their food fresh, is a kitchen assistant that allows them to check what is in their interior through the cell phone from anywhere, actions that make your life easier through technology.
Some Samsung washing machines offer the possibility of connecting to the internet to control, program and activate the washing and drying of clothes from anywhere from the SmartThings app[1]. In addition, with its AI control it suggests cycles[2] based on usage preferences and optimizes resources for a better wash.
Air conditioners in hot land are essential, so Samsung’s WindFree™ line is a great option. These devices cool spaces without direct wind currents and analyze environmental conditions and usage patterns to adjust the temperature, thanks to artificial intelligence and control from anywhere through SmartThings.
Appliances, a design complement
One of the elements that characterizes the inhabitants of Cúcuta is their passion for design, which is why when it comes to acquiring new appliances they look for them to complement the different spaces and adapt to their tastes, needs and personalities.
The Bespoke line of household appliances, made up of three models of refrigerators (One Door, BMF or lower freezer; and French Door), dishwasher and microwave oven, is perfect for them, as it allows them to personalize and complement each space in the home thanks to the fact that adapts to the different lifestyles, different families and personalities of the users, while complementing the design of their homes.
Appliances that take care of the environment and the pocket
Cúcuta is also considered “Green City” and “Green Municipality of Colombia”. Thinking about caring for the planet, Samsung has incorporated Digital Inverter technology into its white line products that helps save energy, since it optimizes consumption in refrigerators by up to 50%[3]in washing machines up to 40%[4] and air conditioners up to 73%[5] in normal mode and 77%[6] in WindFree mode.
Fast service and access to all
This presentation of new products is accompanied by an immense effort to generate attention and service channels, among which we find the whatsapp channelfor which it is possible to chat with experts to find the solution through the number
313 869 8800 and the channel Sign Languagewhich offers full support in this language with interpreters prepared to fully enjoy all Samsung products.
