What is innovation really?
Well, for me, and I also did my doctoral thesis, among other things, on the innovation process and the behavior of people in the innovation process, is going to do things in a different, radical or small way, being aware of that, at a given moment, is breaking with what was there, that is, not everyone is going to like it, but they are changes in products, processes or services that add value, time or meaning.
Has the global context in which we live promoted innovation in companies?
It has been said all our lives that when great crises arrive, that is when great ideas arrive, because it is a matter of survival and what many companies have is the urgent need to reinvent themselves. So, forced innovation in some cases or in other cases what we have are innovations that come from the situation that makes you sharpen your ingenuity and you say, well, this had not occurred to me and it makes sense.
If we talk about trends, is Artificial Intelligence the future?
I believe that it is the present now and in many things also the past. The future is not when we have the Covid vaccine thanks to it, when at home we have all the tools that recommend what movie to watch, what song to listen to… In fact, I was at the MareNostrum, in Barcelona, at the supercomputer, and I They told there how they used artificial intelligence to fight cancer and discover a vaccine.
Many believe that AI will replace workers.
Today only 1% of the types of jobs that existed a century ago are preserved. If we go to the data from the World Economic Forum and the OECD, they said that the impact of the arrival of robots will destroy 75 million jobs. The same reports said that they would generate 133 million jobs, but we always stay with the negative. What happens is that there are certain things that, like all life, machines do and others that we do for ourselves.
That is, we have to reinvent ourselves.
We have to reinvent ourselves by removing that human component that we had removed. In the company, maximum efficiency was valued because now empathy and creativity will begin to be valued, which machines do not have.