The ChatGPT application based on conversational artificial intelligence It has become a tool that offers a number of solutions in the business field. It is capable of performing different tasks to improve the efficiency of a company. “AI is helping decision-making by offering the ability to analyze data from multiple sources and provide accurate predictions about the future,” says Ahmed Fessi, CIO of expense, a company dedicated to the digitization of business processes. The results offered by ChatGPT are already a reality: According to the consulting firm Accenture, 73% of companies are beginning to prioritize this strategy over other digital investments. In addition, from Expensya, 90% of those responsible already implement artificial intelligence solutions on a day-to-day basis. Thanks to this option, there are tasks that can be performed 10 to 20 times faster than before.
Ahmed Fessi explains that artificial intelligence can support a wide range of tasks. He also tells that “in marketing, for example, we use ChatGPT to write first versions of texts, presentations, e-mails, among others. At the product level, thanks to AI we have been able to significantly improve our OCR+ (optical character recognition) technology, which we developed internally, to make it even more efficient when it comes to collecting the data contained in the image of an invoice or ticket”. But the possibilities offered by artificial intelligence do not stop here. At Expensya they have developed a chatbot based on OpenIA so that their employees can have answers about their organization’s policy and expenses in a few seconds, speeding up these issues. In addition, it is a technology that can be applied in practically any company of any size: “This new generation of ‘generative’ AI technologies have shown that it’s not just tech heavyweights who can benefit from their reach.”Fessi points out. In any case, forecasts suggest that sectors such as health or investment will experience major changes in the coming years thanks to the use of artificial intelligence.
To know if the adoption of ChatGPT is profitable, it is essential to measure the ROI both in qualitative and quantitative terms. “In the first case, we can calculate the time a task takes when it is performed by a human and the same when the AI intervenes to automate it,” explains the Expensya CIO, adding that, “We also need to make sure that artificial intelligence works correctly” to avoid problems that could generate a lack of confidence in this technology, since there are those who are reluctant to adopt it. In terms of ROI at a qualitative level, it is about doing more with less: innovating faster. “In short, Artificial Intelligence is a tool with surprising scope, but, like all tools, you have to know how to use it correctly,” says Fessi.
GPT chat generates mistrust
In fact, a Deloitte study ensures that 43% of leaders question the risks of AI. There is also concern that artificial intelligence will destroy jobs. In this regard, Ahmed Fessi maintains that “this set of technologies effectively allows teams to work faster and in many cases more efficiently, but without replacing them. Our objective is to be able to accelerate innovation and for that we need all our collaborators, with the help of AI”. The use that these platforms make of the data It can also generate concern among its users, for this reason, from Expensya they assure that neither OpenAI nor Microsoft can use said information to train the algorithm, and that is why the privacy of our data is guaranteed.
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