For Cathy Hackl, everything changed the day she used augmented reality glasses for the first time. “I realized that this was going to be part of the future and that this was exactly what she wanted to do,” she explained a few months ago in an interview with Mujerhoy. Now, everyone knows her as the godmother of the metaverse and, in fact, she is
the world’s first Chief Metaverse Officer, a role that, as she herself predicts, will become commonplace in many companies. Hackl will be one of the powerful speakers at Santander WomenNOW, Vocento’s women’s leadership summit. You can now register for free if you want to attend her intervention live or follow her by streaming.
“It’s the next stage of today’s internet: it will be 3D, but also more immersive, social and persistent. And it will surround us all », he explained in that same interview to define the metaverse in his own words. Previously, Hackl had
worked in giants of the tech sector such as Amazon Web Services, Magic Leap or HTC VIVE. Currently, he leads Journey’s Metaverse Studio and his clients include renowned brands such as Walmart, Ralph Lauren, Nike, Clinique and Louis Vuitton.
He has also empowered the People of the Metaverse community of thinkers and creators to respond to all
ethical and philosophical questions raised by technology. “Many people have a dystopian vision. I’m not saying it’s going to be a utopia, but it doesn’t have to be a dystopia either. It will be something halfway », he explains.
Author of four books, her latest work
(The Essential Guide to the Business Opportunities of the Web3 Era) It was presented at the World Economic Forum in Davos. She has also developed VerseLuxe, a luxury fashion and jewelry line, hosts the award-winning Adweek podcast Metaverse Marketing, and her work has been featured by outlets such as Forbes, 60 Minutes, Good Morning America, CNN, Fox Business, Wall Street Journal, Vogue, GQ or Time, among others.
Santander WomenNOW, the leaders of the future
Hackl will participate in the afternoon session of the opening day of Santander WomenNOW, whose fifth edition is held in
Madrid on June 7 and 8. In the morning, Carol Thatcher, daughter and biographer of the legendary British Prime Minister, will open the event to remember the iconic figure of her mother, a true pioneer of leadership. Oleksandra Matviichuk, Ukrainian activist and 2022 Nobel Peace Prize winner, will intervene to talk about her work at the head of the Center of Civil Liberties documenting Russian crimes and the technologist and activist in favor of transparency Chelsea Manning will close the session.
The Iranian chess player Sara Khadem and the women’s art collector Alejandra Castro Rioseco will also be part of that day; Carmen Ponce, Director of Corporate Relations and Sustainability at HEINEKEN Spain, and Elena Pita, Director of the Biodiversity Foundation, will be the protagonists of a table round dedicated to sustainability.
In the afternoon session, dedicated to narrative and storytelling, the great American novelist Joyce Carol Oates will participate; the magistrate of the TC María Luisa Segoviano; the producer and CEO of The Mediapro Studio Laura Fernández Espeso and the writer of the Baztán Trilogy Dolores Redondo. In addition, the CEO of the Skorpios brand and Mexican ex-model Adriana Abascal and the writer
Boris Izaguirre they will have a conversation about him success before they
Tosca Musk, CEO of Passionflix and sister of Elon Musk, close the first day to talk about your platform for streaming romantic content.
On the second day of the summit, on June 8, the conversation will revolve around the future and Julissa Reynoso, United States ambassador to Spain; Carissa Véliz, professor at the Institute for Ethics in Artificial Intelligence at the University of Oxford; Paralympic medalist Teresa Perales and Sara García, reserve astronaut of the European Space Agency, will be the stars of the agenda.
There will also be two round tables, one dedicated to the medicine of the future, in which the cardiologist and innovation expert Domingo Marzal and
Pilar Garrido, Head of the Medical Oncology Service of the Ramón y Cajal University Hospital; and another in which leadership will be discussed and in which
Maria Bello, Director of People Development and Diversity at Iberia;
Bettina Karsch, Director of Human Resources at Cepsa; and the scientist from the Institute of Biomedicine of the University of Seville
Free assistance prior registration to Santander WomenNOW
Consolidated as the most important conference on female leadership in Europe, Santander WomenNOW is an annual international summit that has already attended more than 150 leading speakers and has exceeded two million views of its conferences, interviews and round tables. The congress, which has the support of Banco Santander as a Global Partner and the sponsorship of Cepsa, Citroën, Heineken, Iberia, Inditex, L’Oreal Paris, Multiópticas and Novartis, can be followed in person at the El Beatriz auditorium in Madrid. Also I know
will broadcast live on mujerhoy.com and in all the newspapers of the Vocento group, including abc.es, elcorreo.com, diariovasco.com and lasprovincias.es. If you want to attend in person or access the streaming broadcast, you can now register for free at