Conceived and developed by Arena together with Clear Channel, Carrefour’s latest outdoor advertising campaign has replaced the furniture at 10 bus stops in Madrid, Seville, Malaga and Cádiz with garden furniture from the Antalya set
Carrefour has converted the canopies of the bus stops from four provinces in a garden in his last outdoor campaign, facing the summer.
D.Developed by Arena together with Clear Channel, Carrefour’s latest outdoor advertising campaign has replaced the furniture at 10 bus stops in Madrid, Seville, Malaga and Cádiz with garden furniture from the Antalya group
The action, carried out during a week from May 9 to 15, consisted of completely vinyling the canopies with the creativity of the promotion “Your garden gives you a break” and in replace the furniture at bus stops with the Antalya terrace or garden setfor sale in Carrefourplaced on artificial grass and under a bamboo roof to make it cosier.
The OOH campaign has implanted in 10 canopies located in strategic places (Madrid: Móstoles, Alcobendas, Alcalá de Henares, Majadahonda and Getafe; Málaga: Alameda and Rosaleda; Cádiz: San Fernando; and Seville: San Pablo and Macarena) based on qualitative variables for the campaign:
Be near of a Carrefour hypermarket -in which the exhibition of outdoor furniture is enabled- and meet next to single-family homes or flats with a terrace or garden.
It is a campaign devised, developed and activated by Arenaresponsible for the planning and activation of Carrefour media, next to Clear Channela leading outdoor advertising company.
