Bormioli Pharma Augmented Reality Experience Contests
Bormioli Pharma and Desall Augmented Reality Experience Contests. They invite them to develop augmented reality solutions aimed at revolutionizing the administration of medicines packaged in vials and rigid bottles.
At Bormioli Pharma, he designs and manufactures pharmaceutical packaging systems that reach millions of patients around the world each year.
With 9 factories across Europe and over 1,400 dedicated employees, they distribute their products to over 100 countries.
The contest seeks augmented reality (AR) solutions to offer users a variety of multimedia content related to medicines in rigid packaging by recognizing specific elements (for example, a QR code or the packaging itself).
The company is particularly interested in solutions for:
- Injection vials.
- Syrup bottles.
- Pill bottles.
- Ampoules with drip administration for ophthalmic or oral care.
kind of product
You are invited to design integrated AR solutions in a dedicated application aimed at innovating drug intake and packaging usage through a variety of multimedia content.
Specifically, the AR application and solutions must be able to:
- Minimize the risk of errors or misunderstandings related to the functionality of the package.
- Improve safety when taking the medication (dose, form of administration, etc.).
- Promote active participation and adherence to patient care.
- Strengthen patient confidence in treatment.
- Share educational, informative and historical content about conditions, treatments, pharmaceutical companies, etc.
- Show all the information related to the drug that is in the package leaflet (prospect).
Further suggestions for additional AR features are welcome, with the overall goal of making in-pack medicine use easier, safer, and more enjoyable.
The application may incorporate software that recognizes packaging, text, branding or other packaging content, activating augmented reality elements without necessarily requiring or scanning a specific label.
The inclusion of commercial features within the application, such as the option to repurchase the medicine, is allowed.
Contest Timeline
charging phase: May 04, 2023 – July 19, 2023 (1:59 pm UTC).
Concept review: June 06, 2023 (1:59 pm UTC).
customer vote: from July 19, 2023.
Winner Announcement: Tentatively late October 2023.
Review concept (optional).
Participants have the opportunity to request an optional review of their project by the Desall team before the date indicated above.
To do so, they must:
- Save your project as a draft from the upload page.
- Submit a request to the Desall team by email at contest@desall.com or via the contact form.
The review is not mandatory and only provides an opportunity for participants to receive feedback.
It is not a necessary condition for participation nor does it provide any advantage in the final judging by the Sponsor.
Participation criteria in the Bormioli Pharma Augmented Reality Experience contest
Participation is free and open to creative talents of any nationality over 18 years of age.
Participants can submit one or more projects, but only projects published on the website will be accepted. www.desall.com from the loading page dedicated to the contest.
Prize
1st: €5,000
The selection of the winners will be the result of an indisputable evaluation by the Sponsor.
Originality, feasibility and coherence with the writing will be taken into account.
Extra Award (charge for option right)
€2,500
During the duration of the right of option, the Sponsor offers an additional opportunity to all participants by setting the compensation of €2,500 for the purchase of the license for the economic exploitation of the projects not recognized as winning proposals.
For more information, please log in and read the Contest Agreement from the upload page.
Language.
Since this is an international contest, all texts provided with your uploads (abstract, description, tags, etc.) must be written in English.
