TikTok as a platform of the moment, content optimization and Paid Media strategies. These have been the main themes and trends that have been addressed in the different sessions of the first edition of the International Social Summitthe new congress organized in Barcelona by Webcertain Group Ltd. dedicated specifically to the management of global projects in social networks.
The event has brought together hundreds of attendees interested in learning about the trends and challenges of digital marketing and the success stories of distinguished international companies. the celebration of International Social Summit attracted the Catalan capital to people from 14 countrieswhich highlights the international projection of the event and of the TransPerfect Group, the leading multinational in linguistic and technological services.
MORE THAN 20 SESSIONS
During the day, about thirty speakers have given 20 sessionsamong which stand out the talk by Sam Gillies, Chief Content Officer of the TikTok agency Nonsensical, about how to get the most out of the platform. The expert was awarded the Medallion Speaker award, recognition given to the favorite talk of the day. “This is a very interesting conference on social networks that is worth visiting next year,” he commented on his LinkedIn account.
On the other hand, Kenny Methan and Andreea Popa, Senior Social Media Manager and Head of Paid Social at the digital marketing agency Connective3, gave a conference on the importance of combine marketing strategies for social networks organic and paid
Other notable presentations at the International Social Summit were that of Nicole Ponce, Influencer Marketing Team Lead of the online visibility management platform and content marketing Semrush, and Jo Turnbull, Marketing expert and web page administrator, who gave presentations on marketing of influencers and event marketing.
For her part, the Community Operations Manager at Zapier, Rachael Silvano, shared her knowledge about community building; while Adam Chandler, founder of the production company Reel Film, delved into the streamlining social video and finally, Fiona Bradley, founder and director of FB Comms, talked about Meta ads.
The evaluation of the event was very positive both for those present and for the organizers. Gemma Houghton, Webcertain Marketing Director, detailed: “We are delighted with the success of this event. Bringing together social media marketers from around the world has led to some very engaging talks, great conversations, and new connections, and we’ve received fantastic feedback from speakers and attendees.”
The next edition of the congress is already scheduled for May 16, 2024. “As social media continues to grow in importance for global businesses, we expect the event to grow in Barcelona in the coming years,” says Houghton.