Fox Racing has a prominent presence in the Motorbike Show 2023 through a large stand where it exhibits its new off-road oriented product line. There the public has the possibility to see its innovative and high-quality products up close.
With this carefully curated space, Fox Racing has managed to capture the attention of off-road enthusiasts. The main objective of their participation in this massive event is to present their latest products and meet the needs of motocross, enduro and mountain bike fans.
Paul AtienzaMarketing & E-Commerce Manager of Fox Racing Argentina, expressed to automundo your enthusiasm for being part of this important event: “We are very happy to be at the Moto Show this year. We are committed to bringing products of very good quality. We understand the needs of the public, who is turning a lot towards enduro, off-road and other disciplines that go a little off the track.”
The executive also highlighted Fox Racing’s foray into off-track disciplines. “There we penetrated quite deep and for that reason we brought many lines of equipment that are specifically for hiking, for getting into the woods… It is for that audience. That increases the range and puts us in that segment as well.”he claimed.
Atienza’s words reveal the brand’s expansion strategy, which seeks to broaden its reach and attract a more diverse audience, interested in activities related to nature and adventure.
Fox Racing’s presence at the 2023 Moto Show not only demonstrates its commitment to high-performance motorcycling, but also its ability to adapt to changing market trends and demands.
With its new off-road focused product line, the legendary fox brand continues to establish itself as a leader in the world of motorsports and outdoor activities.