Artificial Intelligence has also reached the shopping cart, revolutionizing the world of e-commerce. About this, Proclinic Group has launched the Magic Cart, within its Proclinic.es portal.
This new functionality gives a twist to the user experience, as each customer can decide if they prefer a quick online purchase process, using this cart already configured with AI, or if they prefer to follow their usual browsing and search process.
“Despite its name, it is not magic. This is possible thanks to the parameters that we have established according to the purchasing habits of each client, taking into account the frequency and recency of purchases, in addition to another series of variables that make up the algorithm”, explains Manuel Alfonso, CEO. from Proclinic Group.
Training in Artificial Intelligence and use of GPT Chat
The company is immersed in a process of digital transformation at all levels. Within the Marketing department, the Design team is already being trained in image-generating artificial intelligence in order to optimize processes, understand the capabilities of AIs and provide them with pioneering training in this field. This training is being done with PromptHero Academy, based in San Francisco and a pioneer in Prompt Engineering.
Proclinic Group is one of the leading companies in the implementation of Artificial Intelligence technology in the field of electronic commerce
Various projects are also underway that will take advantage of the revolutionary Open AI technology, “Chat GPT”, in order to improve the description of the product sheets and their visualization on the web, more than 100,000 references that will see their content improved in a very short time .
Bet on innovation and disruption
For his part, for the CEO, Manuel Alfonso “it is gratifying to bet on innovation and promote initiatives of these characteristics, which are reflected in an improvement in the customer experience and accessibility to our products; We are very proud to have developed this unprecedented tool, being pioneers in the implementation of new technologies in the digital sector”.
