Some anonymous employees of Manzana They are already showing their concern and differences regarding the latest mixed reality device that the company intends to launch this year, due to the fact that They think it’s doomed to fail.
As reported by The New York Times, many of them believe that this device it is not yet ready to be released and many of them have decided to abandon the project and leave the company.
With a presentation expected for June of this year at WWDC, they believe that the estimated starting price of $3,000 is actually an exaggeration.
That is why many have decided to leave the project due to doubts about its potential, while others were fired due to the lack of progress with some of the device’s functions. People say that discontent spreads to members of Apple managementsome of whom have questioned the prospects of the device.
Apple employees skeptical of the launch of AR / VR glasses
Regarding this media product, sunglasses mixed reality Apple’s will be state-of-the-art, with high-resolution displays, advanced cameras and sensors, and a powerful Apple Silicon chip, all housed in a carbon-fiber casing, but they’ll also be very expensive. Rumors indicate a price of around $3,000.
The glasses were apparently introduced to many of Apple’s top 100 executives via a video at a corporate retreat held five years ago by chief designer Jony Ive.
The Verge reported that the potential reason for employee uncertainty and skepticism could stem from several departures from the product design team, including Jony Ive in 2019, Evans Hankey in 2022, Mike Rockwell, and more.
To this we must add that it is expected that these mixed reality glasses are not a product of mass consumption from the beginning and, of course, they will be far from the premiere of the iPhone, iPad or Apple Watch.
There is already talk of expected sales and the company itself does not want to get its fingers caught and forecasts pessimistically. Some reports indicate that Apple expects to sell just one million units in its first year.
Taking all this into account, it seems that Apple would already be working on a cheaper version to debut. Looking to 2024 or early 2025.
