Palladium Hotel Group and Juyo Analytics have announced their collaboration to use the Juyo IA Data Platform technology throughout the company’s organization.
Juyo’s Analytical Data Platform will allow hotel companies to obtain innovative information and boost their profitability.
This includes analytics to help better manage distribution costs, as well as monitor and maximize the performance of your sales and marketing budgets.
“We chose Juyo’s product and team because of their deep knowledge of our sector and their vision of the future to solve challenges. We are always looking for ways to improve profitability and partnering with Juyo is the perfect opportunity to continue on that path”, explains Diego Fernández Pérez de Ponga, Senior Corporate Director of Revenue Management at Palladium Hotel Group.
AI with the Juyo platform
In Juyo’s data platform, after data ingestion, net RevPAR is determined at the reserve level and is enhanced beyond the elementary level of deduction of acquisition costs such as commissions.
Additional layers, including total revenue contribution, marketing costs, and even business payroll by geography, will create a deeper understanding of which bookings contribute the most to the bottom line. Better understanding profitability per customer is a key goal that Juyo’s data platform helps achieve.
The implementation of this platform is in line with the objective of the hotel group to innovate and incorporate cutting-edge AI tools that help transform the business
Thanks to Juyo’s Artificial Intelligence engine, aptly named Kassandra, Palladium Hotel Group will be able to interpret its data beyond levels otherwise available. For example, how the Propensity to Cancel across many dimensions influences the performance of a hotel.
Kassandra also automatically adds duplicate company and agency profiles across the group for easy analysis, saving hotel sales teams valuable time.
